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Awards Hyundai Motor Once Again Sweeps Double Wins at iF Design Award 2020
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SEOUL, February 11, 2020 — The world-renowned iF Design Award 2020 today recognized Hyundai Motor Company’s cutting-edge vehicle design for the sixth straight year. This year, the honor went to Hyundai SONATA and 45 in the Automobiles/Vehicles category of the annual competition.
“The SONATA and 45 Concept each represent our ongoing efforts to raise the emotional value of our vehicles.” said SangYup Lee, Senior Vice President and Head of Hyundai Design Center at Hyundai Motor Company. “Whether internal combustion or electrification, our customers can expect us to deliver consistently high design quality in any future scenario.”
Launched in 2019, Hyundai Motor’s SONATA brings to production the company’s Sensuous Sportiness design aesthetic first shown on the Le Fil Rouge concept unveiled at 2018 Geneva International Motor Show. The vehicle is an exciting example of a sports sedan with dynamic coupe-like styling.
First shown at the International Motor Show (IAA) 2019, Hyundai Motor’s 45 is defined by its monocoque-style body, aerodynamic and lightweight design inspired by aircrafts of the 1970s. The car’s name also owes itself in part to the 45-degree angles at the front and rear, forming a diamond-shaped silhouette that further foreshadows the design direction of future EV models.
In addition, iF Design Award honored Hyundai Motor for its Micro Mobility Sharing: ZET in the Communication category and its EPV01, a shared personal mobility concept, in the Professional Concept category.
Hyundai Motor also bolstered its innovative brand image by winning awards outside of category and subject of vehicle. The company collected two wins in the architecture category for its FIFA World Football Museum and Hyundai Hydrogen Station at National Assembly. Hyundai Motor also won an award in the Professional Concept category for its Hyundai Re:Style capsule collection reusing leftover materials from an automotive seat manufacturer.
For more than 65 years, iF Design Award has been recognized as a symbol of excellence by design professionals around the world. Organized by iF International Forum Design GmbH in Hanover – the world’s oldest independent design institution – the prestigious prize is bestowed upon top designers spanning various disciplines, categories and industries.
