Hyundai Motor Company has strengthened its position as a global design and marketing leader by securing ten awards, including one Best of the Best, at the Red Dot Design Award: Brands & Communication Design 2026 — one of the world's most prestigious design competitions, alongside Germany's iF Design Award and the United States' International Design Excellence Awards (IDEA).
At Hyundai Motor and Kia's NOVA Lab, engineers use wire-car test benches to validate controllers, signals and vehicle functions before prototype assembly.