Hyundai Motor Company today unveiled its FIFA World Cup 2026™ global campaign film “Next Starts Now”. The 60-second cinematic brand film features next-generation football (soccer) talents alongside Son Heung-min and Boston Dynamics’ Atlas® robot.
Hyundai Motor Company today announced the launch of “School of Football”, a new global campaign featuring Boston Dynamics’ humanoid robot Atlas®. Created as part of Hyundai Motor’s “Next Starts Now” FIFA World Cup 2026™ platform, the campaign uses football (soccer) as a universal language to explore the future of human-centered robotics through expression, emotion and sport.