Hyundai Motor Delivers a Santa Fe to Its Brand Ambassador Ricardo Kaká
- Hyundai Motor delivers a Santa Fe to Kaká, who will drive the vehicle leading up to the 2014 FIFA World Cup BrazilTM
- Kaká plays central role in Hyundai Motor’s activities to engage with fans
May 7, 2014 - Hyundai Motor Company, an official FIFA Partner, delivered a Santa Fe to Ricardo Kaká, its Brand Ambassador for the 2014 FIFA World Cup BrazilTM. Kaká, a ‘FIFA World Player of the Year’ and ‘Ballon d'Or’ winner in 2007, will play a central role in building relationships between Hyundai Motor and football fans worldwide.
“It’s a real pleasure to be a part of Hyundai Motor’s campaign around the FIFA World CupTM. I’m happy to be sharing the passion and excitement of football with so many people, and it’s great to drive the Hyundai Santa Fe,” Kaká said at an exclusive handover ceremony in Milan, Italy, where the A.C. Milan midfielder lives with his family. He will drive the award-winning SUV throughout the year.
The car was delivered by James Oh, President and CEO of Hyundai Motor Company Italy. “Our commitment to football unites fans around the world, bringing them closer to the game. As a Brand Ambassador for Hyundai Motor, Kaká helps to excite the emotions of fans and connect us with a global audience,” said Mr. Oh.
Kaká was selected as a worldwide Brand Ambassador for 2014 FIFA World Cup BrazilTM together with Spaniard Iker Casillas and Brazilian Oscar Emboaba in March. The three stars will build relationships between Hyundai Motor and football fans through a broad range of marketing activities throughout the year.
Hyundai Motor’s partnership with FIFA began in 1999 and it is currently set to run until 2022. Hyundai Motor successfully supported major events such as FIFA World Cup™ in Korea-Japan (2002), Germany (2006) and South Africa (2010), as well as other competitions such as FIFA Confederations Cup. The successful sponsorship of international football has contributed greatly to Hyundai Motor’s strong and continuously-improving brand awareness and image.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has seven manufacturing bases and seven design & technical centers outside of South Korea and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://www.hyundaiglobalnews.com
About Hyundai Motor Europe
In 2013, Hyundai Motor Europe achieved registrations of 422.930 units, taking a new-car market share of 3,4%. Almost 95% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe to meet the needs of European customers. And 90% are built at its two local factories in the Czech Republic and Turkey, which have a combined annual capacity of 500.000 units. Hyundai sells cars in 30 European countries across 2.500 outlets.
Hyundai offers its unique, Europe-only, Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe and its products is available at www.hyundai.com/eu. Follow Hyundai Motor Europe on Twitter @HyundaiEurope.