Corporate Information Hyundai Motor Showcases Hydrogen Leadership at Japan Mobility Show 2025 with All-New NEXO
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TOKYO/SEOUL, October 29, 2025 – Hyundai Motor Company unveiled the all-new NEXO fuel cell electric vehicle (FCEV) at the Japan Mobility Show 2025, marking the vehicle’s debut in Japan and underscoring the company’s commitment to hydrogen innovation and sustainable mobility.
The all-new NEXO joins Hyundai Motor’s expansive portfolio of electrified vehicles on display in Tokyo, including the INSTEROID concept car, the award-winning IONIQ 5, and the INSTER Cross. Together, the lineup highlights Hyundai Motor’s diverse electrification capabilities and commitment to providing innovative mobility solutions to meet the demands of a rapidly evolving automotive landscape.
This year’s Japan Mobility Show marks Hyundai Motor’s largest public activation in the Japanese market to date. As part of its efforts to strengthen market presence, the company views the event as a strategic opportunity to further grow visibility and engage younger, environmentally conscious audiences through its industry leading electrification technologies. Hyundai Motor aims to demonstrate its electrification and hydrogen vision in a way that resonates with Japanese consumers through its product showcase and immersive experiences.
“As a global top-three automotive brand, Hyundai Motor is dedicated to bringing high-quality, customer-centric products that reflect our electrification and hydrogen leadership,” said Yoo Seok Chung, Executive Vice President at Hyundai Motor Company.
“In the first half of next year, we plan to introduce the all new NEXO, actively joining Japan’s electrification movement. Additionally, through customer community activities such as the ‘Hyundai Motor Club Japan’, we will continue to listen to our customers’ voices. By expanding exchanges between Korean and Japanese owners, we aim to deepen mutual understanding and brand experiences between the two countries, establishing ourselves as a truly authentic brand.”
How is Hyundai Motor advancing its hydrogen technology and leadership?
At the event, Hyundai Motor emphasized its leadership in hydrogen technology by operating a dedicated ‘Hydrogen Journey Zone’, designed to educate visitors on the company’s hydrogen innovations. The zone featured exhibits such as advanced hydrogen fuel cell stacks, Hyundai Motor
Group’s HTWO hydrogen solutions brand, and interactive content that communicates the company’s vision for a hydrogen-powered future.
The all-new NEXO, which Hyundai Motor describes as the ultimate expression of its hydrogen technology, boasts significant advancements:
What is Hyundai Motor’s ecosystem of innovation?
Hyundai Motor’s exhibits at the Japan Mobility Show 2025 include several interactive zones, designed to engage visitors with the brand's full spectrum of smart mobility solutions and innovations:
Prior to the show, Hyundai Motor hosted INSTEROID Night, a special event for media, influencers and creative professionals. The event showcased the playful, innovative spirit of INSTEROID through a DJ performance, experiential programs, and a demonstration of the vehicle’s bold design philosophy.
Hyongjun Kim
tama@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
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