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Google Analytics

Owned by Google Inc.
Website: https://marketingplatform.google.com/about/analytics/

In Their Own Words
Google Analytics gives you insights into your website traffic and marketing effectiveness. We help you buy the right keywords, target your best markets, and engage and convert more customers.

What data does this company collect?

Data Collected

  • Anonymous : Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains


  • Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address(B Class only), Location Based Data, Search History

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Analytics Measurement, Content Customization, Cross Device Tracking, Optimization

Data Storage
Undisclosed

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Salesforce Pardot


Pardot is a marketing automation tool that is used for content customization, cross device tracking, optimization to understand user’s preferences and giving user a customized experience.

What data is collected?

Data Collected

  • Anonymous : Analytics, Browser Information, Cookie Data, Date/Time stamps


  • Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data, Search History

Data Sharing
Aggregate anonymous, PII data are shared with partners only for the purpose of analytics and are govern by HMGICS Data Privacy policy.

Data Retention
Data will be retained for the duration to serve the business needs or as required by law for deletion.

Data Use
Analytics, Content Customization, Cross device tracking, optimization and customization of user experience.

Read more about SalesForce Pardot Analytics >