‘My Baby’ is Hyundai Motor Company’s global design project showcasing the “new thinking” of its designers on future transportation. This biennial project started in 2008 as an internal competition among Hyundai’s designers. All designers from Hyundai’s global design bases in Korea, U.S., China, Japan, Europe and India are eligible to submit their creative ideas on future transportation, according to the year’s theme. The selected creations are modeled and unveiled at the biennial Seoul Motor Show. Under the design theme of ‘Discovery 2050,’ the project for 2013 has been upgraded so that visitors can experience the themed spaces with videos, sounds and lights, in addition to the selected displays.