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Hyundai’s luxury flagship, the New 2014 Centennial now on sale in the Middle East

2013.02.28 18:00:00 No. 1638
February 2013
Hyundai’s luxury flagship, the New 2014 Centennial now
on sale in the Middle East

  • Flagship offers new premium standards of comfort, technology and performance
  • New model well set to challenge established German and Japanese rivals
The New 2014 Hyundai Centennial is now on sale in the Middle East, and is better placed to challenge the established names in the luxury car sector than ever before, with a significantly enhanced interior, the addition of a range of cutting-edge features, and the introduction of two new, high performance GDi engines.
With exterior changes to the stylish new model kept to a minimum, the interior sees a completely redesigned dashboard and upgraded, more comfortable seats. Noise reduction measures ensure the cabin is ultra-quiet, while premium features such as a Head-Up Display, Blind Spot Detection system, Shift by Wire and a Haptic Steering Wheel put the New 2014 Centennial at the top of the class when it comes to the latest technology. And with a choice of 3.8 V6 GDi or 5.0 V8 GDi engines, drivers will certainly not be left wanting for power and performance.
Hyundai’s flagship car has already enjoyed significant success in the GCC and Levant countries, where sales grew 147% in 2012, and across the world. In North America, research conducted by influential automotive industry forecaster, ALG, as confirmed that the Centennial holds its value better than its key competitors, the BMW 7-Series, the Mercedes Benz S-Class and the Audi A8.
And now, the New 2014 Centennial has been enhanced and refined in line with Hyundai’s brand direction, ‘Modern Premium’, to offer more luxury, comfort and technology than ever before. The Middle East is the first region outside of Hyundai’s Korean home market to receive the new model, and prices will start from around USD60,000 for the 3.8 V6 GDi, and around USD70,000 for the 5.0 V8 GDi, depending on exact specification.
Alongside a number of subtle design upgrades to the exterior, the dashboard has been totally redesigned and incorporates a new premium clock created in collaboration with luxury lifestyle design firm, Innes & Lister Inc., while the new centre console sports a cleaner feel thanks to the introduction of a new Shift by Wire gear lever. The cabin exudes quality, with high class leather and wood trim all around.

As befitting a luxury car of this nature, the New 2014 Centennial provides the highest standards of comfort and convenience. The rear seats have been completely redesigned for greater comfort, while the front seats have also been adapted. Passengers in the back can now enjoy new dual 9.2inch LCD rear monitor entertainment screens and control their travel experience via a new DIS system.
Ensuring that Hyundai’s large luxury sedan offers the highest standards of ride comfort, the electronically-controlled multi-link suspension has been fine-tuned, while an air suspension option is also available. At the same time, improved tire wheel rigidity, newly designed wing mirrors for less wind noise, quieter engines and improved transmission mounting bracket rigidity help to make every journey as quiet as it is smooth.
For the first time, the New 2014 Centennial is equipped with Hyundai’s acclaimed GDi engines. The top-of-the-range powerplant is the award-winning TAU V8 5.0-litre GDi unit, which delivers maximum power of 430ps, a top speed of 240kph and 0 to 100kph in 5.8 seconds. A 334ps Lambda V6 3.8-litre GDi engine is also available and both units are mated to an eight-speed automatic transmission.
Hyundai has made available a number of the latest features on its flagship model for the first time.  For improved safety, a Head-Up Display, projects speed and navigation information on the windscreen, allowing drivers to keep their eyes on the road, while a Blind Spot Detection system alerts the driver of any vehicles or objects that are in the car’s blind spots.
A smartphone touchscreen-style user experience is provided by the innovative Haptic Steering Wheel, while an All Around View Monitor utilizes small front, side and rear-mounted cameras to project a 360° view of the area surrounding the vehicle onto the driver’s information screen, making parking easier.
An upgraded smart cruise control system can be specified on the New 2014 Centennial, as well as an enhanced, top-of-the-range information and entertainment system, with a choice of a TFT Cluster with 7 inch screen, or a Full TFT LCD Cluster, providing enhanced vehicle information and featuring superior styling and an all-new 9.2inch screen
To ensure that customers receive unbeatable levels of service throughout the buying and ownership experience, Hyundai has introduced well-appointed Premium Lounges into showrooms across the region, while the new Premium Assurance Plus Programme offers buyers a range of benefits and peace of mind thanks to features such as the guaranteed buy-back value, free maintenance for five years or 100,000km and a five-year/unlimited kilometre manufacturer provided warranty.


Further information about Hyundai Motor Company and its products is available at:
Twitter: @hmcglobalpr
For more information, please contact:
Jodie Davies – Account Director
Performance PR ME
Tel: +971 (0) 4 434 7365
Mob: +971 (0) 56 7995727
Jonathan Kanaa - Account Executive
Performance PR ME
Tel: +971 (0) 4 434 7365
Mob: +971 (0) 50 857 7868
About Hyundai Motor Company
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. -- sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.

About Hyundai Middle East
Hyundai Motor’s Middle East headquarters are located in Dubai, United Arab Emirates, and are run by Managing Director for the Middle East, Tom Lee. Hyundai’s retail network in the GCC and Levant consists of: Bahrain, Kuwait, Qatar, KSA: Dammam, Jeddah and Riyadh; UAE, Jordan, Lebanon, and Syria.
Hyundai recorded its best ever sales across the whole Middle East region in 2012, selling 305,800 vehicles, an increase of 7.7%. The year also saw to another landmark figure, as the Korean manufacturer sold its two millionth car in the region since it began exports in 1976.
Hyundai’s record-breaking 2012 sales were led by its luxury models - the Centennial and Genesis - which saw sales increase by 244% and 31% respectively. The Accent was the biggest seller with sales of 75,133, followed by the Elantra. The SUV line-up (Tucson, Santa Fe and Veracruz), also performed strongly selling over 60,500 units.

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