HYUNDAI GENESIS LEADS NEAR LUXURY CAR SEGMENT IN STRATEGIC VISION’S 2010 TOTAL QUALITY INDEX
FOUNTAIN VALLEY, Calif., Aug. 5, 2010 – The performance-oriented, rear-wheel drive Hyundai Genesis sedan was named the “Near Luxury Car” segment leader in Strategic Vision’s 2010 Total Quality Index™ (TQI). Genesis sedan topped its category beating out premium luxury competitors such as the BMW 3 Series, Mercedes C-Class, and Audi A4.
Presented annually since 1995, the TQI reveals how vehicles are judged when the “complete” experience is measured. Car buyers are asked to rate all aspects of the ownership experience from buying and owning to performance and driving.
“Hyundai Genesis has provided ground-breaking value among near-luxury (even luxury competition) with luxurious appointments and impressive functionality, starting at $33,000 MSRP,” said Chris Chaney, vice president of Strategic Vision.
Hyundai’s Genesis sedan sets a new benchmark in the premium car category. With a starting price of just $33,000, Genesis includes performance and luxury features typically found on vehicles costing thousands of dollars more. In addition to great features, Hyundai's generous 10-year, 100,000-mile warranty, numerous standard features, good reliability and affordable price helped Genesis receive the highest score in its category.
“Receiving the highest TQI ranking in the Near Luxury Car segment is an important honor as it reflects the unfiltered opinions of Hyundai Genesis owners,” said Derek Joyce, manager, product planning, Hyundai Motor America. “With leading performance, technology and convenience features comparable to other leading premium sports sedans for a price far less, Genesis continues to exceed expectations for consumers in this segment.”
Strategic Vision is a research-based consultancy with 35 years of experience in understanding the consumers’ and constituents’ decision-making systems for a variety of clients, including most automotive manufacturers, American Airlines and Procter & Gamble. Its unique expertise is in identifying consumers’ comprehensive motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors. For further information, visit www.strategicvision.com.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.
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