Hyundai Motor Announces Open Innovation Partnership with
Brown University to Enhance Future Mobility
SEOUL, Nov. 19, 2018 – Hyundai Motor Company has announced a partnership with Brown University, coinciding with the launch of the ‘Hyundai Visionary Challenge’,which is part of its open innovation roadmap to lead the future mobility market and secure related capabilities in diverse industries. Hyundai has partnered with Brown University to focus on developing future mobility solutions, which cover biologically inspired mobility, human-machine partnerships,and digital phenotyping. These project further positions Hyundai as a leader of the fourth Industrial Revolution with disruptive innovation that utilizes professionalknowledge in diverse fields, whilst tapping partners with insightful and creative ideas.The 2018 Hyundai Visionary Challenge is Hyundai’s new open innovation project that intends to develop active partnerships within untapped fields, thereby discoveringnew creative and innovative ideas that will expedite the development of advanced future mobility technology.80 individuals from 17 teams including professors, undergraduates and graduate students participated in this year’s Visionary Challenge. Four winners were announced atthe 3rd Mobility Innovator’s Forum, which took place in Silicon Valley on 16th November. Along with a cash prize they receive the opportunity to conduct jointindustry-academic research with Hyundai, using the winning ideas as a foundation to develop an appropriate startup business.The four winners of the challenge include: Robust Bat-inspired Aerial Robotics by Alberto Bortoni et al; Pedestrians to Pilots by Brittany Baxter et al; ImprovingMan-Machine Partnership Using Mixed Reality Social Feedback, David Whitney et al; and Biometrics-based Feedback for Increasing Rider Trust, Aarit Ahuja et al.Hyundai plans to add and expand partnerships in future, whilst diversifying research assignments for the Hyundai Visionary Challenge to function as a unique openinnovation platform. It sets a strategy to use the project as a starting point for mutual research and cooperation with global partners. With this, the company expectsto secure new ideas through partnerships for future technology, expand the human resource network for knowledge exchange, create a sustainable online andmobile-based idea platform, and enhance the brand’s image in the global market.Last year July, Hyundai Motor established a global consortium MOU between the Israel Institute of Technology (Technion) and the Korea Advanced Institute ofScience and Technology (KAIST), in an effort to drive further innovation in future mobility.
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