Hyundai Motor Announces the Winners for Its
“Be There With Hyundai” FIFA World Cup™ Program
- Over one million votes were submitted to choose the 32 winning slogans
- Winning slogans to be displayed on the national team buses during the 2014 FIFA World Cup Brazil™
May 12, 2014 – Hyundai Motor Company, Official Partner of the 2014 FIFA World Cup Brazil™, today announced winners of its “Be There With Hyundai (BTWH)” program. The 32 winning slogans for the participating countries will be displayed on the national team buses that transport the players during the tournament.
Fans from all over the world submitted slogans from October 17, 2013 to February 27, 2014 through the FIFA.com website and more than 160,000 slogans were collected during that time. After the list was trimmed to the best three per team, around 280,000 worldwide football fans participated in voting for their favorite slogans to represent each national team from April 22 to May 7, while total votes reached nearly one million.
In particular, “Three million dreams … Let’s go Uruguay,” the winning slogan for Uruguay’s national team was chosen as the one lucky winner to receive a 2014 FIFA World Cup™ tour package, including tickets, airfare and hotel to a round of 16 match. All 32 participants whose slogans are chosen as the winners for each qualified team will be given specially-made photos of their slogan displayed on the respective buses.
Since its launch at the 2006 FIFA World Cup Germany™, BTWH turned out to be a successful marketing program of the event, sparking huge media interest. The automaker’s exclusive program continued its success at the 2010 FIFA World Cup™ South Africa, with the active participation of thousands of football fans all over the world.
Since Hyundai signed the agreement to sponsor FIFA competitions including the 2002 FIFA World Cup Korea/Japan™ in 1999, Hyundai has successfully served as the official automotive partner of 2002, 2006, 2010 FIFA World Cups™ as well as many other FIFA tournaments. In 2010, the company extended its strategic sponsorship agreement with FIFA to cover the 2018 and 2022 FIFA World Cups™. Through its successful sponsorship of international football, Hyundai has significantly boosted brand awareness and brand image.
32 winning slogans can be found on the FIFA.com @
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has seven manufacturing bases and seven design & technical centers outside of South Korea and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
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