Hyundai Motor and Kia’s award-winning vehicle lineups are built on a foundation of rigorous testing and engineering, driven by the innovative minds at the Namyang R&D Center in South Korea. Here, we go behind the scenes to see how engineers are using a state-of-the-art Digital Measuring Center (DMC) where Hyundai Motor and Kia validate 1,000 measurement points on every vehicle.
Hyundai Motor Group (the Group) announced today it has opened ‘UX Studio Shanghai,’ a dedicated user experience research hub, to deepen its engagement with China’s fast-evolving smart mobility market and translate emerging user insights into global innovation.