Hyundai Motor Company today announced its largest-ever deployment of mobility and robotics solutions for the FIFA World Cup 2026™, extending the legacy of its 27-year partnership with FIFA.
Hyundai Motor Company today unveiled its FIFA World Cup 2026™ global campaign film “Next Starts Now”. The 60-second cinematic brand film features next-generation football (soccer) talents alongside Son Heung-min and Boston Dynamics’ Atlas® robot.