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Corporate Information Hyundai Motor appoints Don Romano as CEO of Asia Pacific Regional Headquarters
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Corporate Information Hyundai Motor appoints Don Romano as CEO of Asia Pacific Regional Headquarters
Corporate Information Hyundai Motor appoints Don Romano as CEO of Asia Pacific Regional Headquarters
SEOUL, February 4, 2026 – Hyundai Motor Company announced the appointment of Don Romano to President and Chief Executive Officer of its Asia Pacific Regional Headquarters.
Under the new role, Mr. Romano will retain his position as CEO and President of Hyundai Australia, overseeing both the Hyundai and Genesis brands, and splitting his time between Sydney and Jakarta.
A 40-year veteran of the automotive industry, Don joined HMCA in March 2025. Prior to his move to Australia, he was President and CEO of Hyundai Auto Canada for 10 years, during which time the brand achieved record sales and profit growth.
Mr. Romano was recognised several times by Automotive News as an Automotive All Star. In addition, he was the recipient of Canadian Black Book’s Industry Icon Award and the Women’s Executive Network for his contribution to diversity and equality in the workplace.
His first year of stewardship in Australia was highly successful. Hyundai sales grew 7.7% (YoY) and Genesis 14.4% (YoY). Mr. Romano also championed Genesis’ retail transformation, opening two new Showcases in Sydney, including the brand’s first Agency partnership with CKD Automotive.
Asia Pacific is a key region for Hyundai Motor, spanning 32 countries, including Malaysia, Australia, the Philippines and Thailand, with manufacturing plants in Indonesia, Vietnam and Singapore.
“As I take on this new responsibility in Asia Pacific, I am filled with both purpose and optimism,” said Mr. Romano.
“This region is dynamic, diverse, and full of untapped potential. Together with the teams in every Asia Pacific market, we will embrace and foster innovation, collaboration, people development, and a global mindset.
“It is an honour to be appointed to the role, and I look forward to leading Hyundai Motor Asia Pacific to a strong and sustainable future.”
Kyeongjin Kim
kyeongjin.kim@hyundai.com
Global PR Team 1 · Hyundai Motor Company
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About Hyundai Motor Company Australia
Hyundai Motor Company Australia Pty Ltd (HMCA) was established on December 1st, 2003 as a wholly owned subsidiary of Hyundai Motor Company. The award-winning range of Hyundai vehicles continues to set segment and industry benchmarks in value, quality and safety, including Australia’s first five-year warranty with unlimited kilometres. For more information visit: www.hyundai.com.au
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
