Newsroom



• The short film by director Moon Byounggon won Best Editing at the prestigious Fantasia International Film Festival, North America's largest genre film festival
• The 'humanistic thriller'  starring Son Sukku uniquely blends automotive technology with artistic storytelling, using specially mounted vehicle cameras for filming
• Hyundai Motor's commitment to creative excellence and innovation is reflected in numerous global awards

SEOUL/MONTREAL, July 29, 2024 - Hyundai Motor Company is thrilled to announce that the film ‘Night Fishing’ by director Moon Byounggon has won Best Editing at the 28^th Fantasia International Film Festival in Montreal, Canada, as an official selection in the international short film competition category.

The Fantasia International Film Festival is North America’s largest genre film festival, attracting a multitude of North American distributors and buyers looking for fresh genre films. Its audience response is consistently high, and since 2012, it has co-produced and operated a general market under the name ‘The Fantasia Industry Rendez-Vous’. The festival is known for promoting Asian genre films, making Hyundai’s win particularly significant.

The film ‘Night Fishing’, featuring actor Son Sukku as an agent, centers on an unexpected encounter at an electric vehicle charging station with an unidentified individual. This ‘humanistic thriller’ uniquely blends automotive technology with artistic storytelling, using specially mounted vehicle cameras for filming. Unlike typical car movies, ‘Night Fishing’ focuses more on the surrounding scenes than the car itself, subtly demonstrating how its cameras enhance driving safety by minimizing blind spots. Special camera rigs were fitted to the vehicle for scene capture.

“Our triumph at the Fantasia Film Festival shines a light on Hyundai Motor’s commitment to breaking new ground in global advertising,” said Sungwon Jee, Senior Vice President of the Brand Marketing Division at Hyundai Motor Company. “This achievement bolsters our determination to develop innovative campaigns that amplify our vision of ‘Progress for Humanity’ to a larger audience.”

This accolade is a clear affirmation of Hyundai’s pledge to foster and champion creative and purposeful projects that connect with a broad spectrum of audiences globally. The brand’s content, extending beyond film, has been recognized with multiple international awards, mirroring the company’s creative prowess and innovative spirit.

In 2024 alone, Hyundai Motor’s ‘The Last Safety Feature’ campaign won a Wood Pencil in the Photography category at Europe’s leading advertising and design award, Design and Art Direction (D&AD), and was shortlisted in two categories at Cannes Lions. The ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ campaign won a silver and bronze award at the 2024 New York Festivals Advertising Awards. Hyundai Motor also received nine silver and bronze awards at the Art Directors Club in Germany and four bronze awards at the Clio Awards, totaling 18 awards in the first half of the year.

- End -

Contact:
Hee Chon
Global PR Strategy & Planning, Hyundai Motor Company
media@hyundai.com