Hyundai Motor Company today integrated Atlas®, an advanced humanoid robot developed by Boston Dynamics, into FIFA World Cup 2026™ during the Round of 16 match at New York/New Jersey Stadium. As the Official Robotics Partner of the tournament, Hyundai Motor delivered the first-ever robotics-powered halftime activation on football's biggest stage, bringing advanced robotics technology to a live global audience.
Hyundai Motor Group's robotics and hydrogen logistics divisions provided powerful support for Genesis Magma Racing’s historic completion of the 24 Hours of Le Mans Hypercar class.