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Hyundai enhances support for next generation of young entrepreneurs in Europe

2013.04.09 14:00:00 No. 1703
 Hyundai enhances support for next generation of young entrepreneurs in Europe
  • ‘Brilliant Young Entrepreneurs’ to “inspire the next generation” of innovators
  • Complements ‘Skills for the Future’ initiative for those in vocational education
  • Europe-wide programmes provide crucial skills for success in business
Offenbach, 8 April 2013
Hyundai is enhancing its commitment to Europe’s bright young business talents, by introducing a new initiative to help drive forward the business plans of university students from around the region.
Through the newly-launched Brilliant Young Entrepreneurs programme, Hyundai will encourage the young European leaders of tomorrow to turn their business dreams into reality.  The company will assess the strength of every plan proposed, providing vital support in the form of financial contributions and mobility to students whose plans demonstrate innovation, effective planning and real-world potential.
A winning start-up will be selected from each of the 14 participating countries: Belgium, Bulgaria, Denmark, Finland, Lithuania, Luxembourg, Macedonia, the Netherlands, Norway, Portugal, Romania, Slovakia, Spain and the UK.
The programme will be rolled out this month, run in partnership with Junior Achievement Young Enterprise (JA-YE) Europe – the region’s largest provider of entrepreneurship education programmes, reaching 3.1 million students in 38 countries in 2012.
The new initiative complements Skills for the Future, Hyundai’s programme of learning and skills development for 15-18 year olds in vocational education – another scheme run in conjunction with JA-YE Europe.  During the three-year initiative, 10.000 participants from 15 European countries will receive support from 400 Hyundai volunteers, who will introduce these students to the automotive sector and share their own experiences of the business world.
Both programmes focus on qualities that reflect Hyundai brand values: innovation, sustainability and responsible corporate citizenship.
Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented: “We care deeply about Europe and, by investing in its business leaders of tomorrow, we are helping them to write its future.”
“We’re committed to supporting the region’s young people into work and recognising the brightest young talents.  Our education and mentoring initiatives will help to inspire the next generation of young entrepreneurs and provide a valuable platform for success in business.”
More information about Brilliant Young Entrepreneurs is available at

About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates.  Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4,4 million vehicles globally in 2012. Hyundai Motor, which employs over 80.000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.
Further information about Hyundai Motor and its products is available at
About Hyundai Motor Europe
The company designs, engineers and manufactures cars in Europe, specifically for European consumers.  In 2012, Hyundai achieved European sales of 444.000 units, taking a new-car market share of 3,5%.  Almost 95% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe.  And more than 70% are built at its two local factories (Czech Republic and Turkey), including New Generation i30, which is shortlisted for Europe’s 2013 Car of the Year award.  Hyundai sells cars in 28 European countries across 2.500 outlets.
Hyundai offers its unique, Europe-only, Five Year Triple Care warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe and its products is available at
About Junior Achievement Young Enterprise Europe
JA-YE Europe ( is Europe’s largest provider of entrepreneurship education programmes, reaching 3.1 million students in 37 countries in 2012. Funded by businesses, institutions, foundations and individuals, JA-YE brings the public and private sectors together to provide young people in primary and secondary schools and early university with experiences that promote the skills, understanding and perspective that they will need to succeed in a global economy. The JA-YE Company Programme is recognised by the European Commission Enterprise Directorate General as a ‘Best Practice in Entrepreneurship Education’. JA-YE Europe is the European Regional Operating Center for JA Worldwide®
For individual information please contact:
Andreas Brozat
Phone: +49-69-271472-412
James Parsons
Phone: +49-69-271472-402


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