Hyundai Motor Extends the Spirit of FIFA World Cup, Donates Footballs to Children in Brazil
- Hyundai Motor launches CSR project "Bola do Sonho Hyundai” (“Hyundai dream balls”) and will donate 100,000 balls to children throughout Brazil
- Hyundai Motor takes part in the 31st Festa das Nações de Piracicaba by offering entertainment and prizes
May 20, 2014 – Hyundai Motor Brasil (HMB), a wholly-owned subsidiary of Hyundai Motor Company, Official Partner of the 2014 FIFA World Cup BrazilTM, initiated its "Bola do Sonho Hyundai" (Hyundai dream balls) CSR project to share the spirit of the world’s most famous football tournament and enhance the excitement in Brazil, the host country.
HMB will donate a total of 100,000 footballs to over 2,000 different Brazilian NGO’s that dedicate their work to children. The official launch of the program took place on May 17 in Piracicaba, where Hyundai Motor’s 150,000 unit-a-year manufacturing plant is based.
"We are proud to initiate this meaningful program here in Piracicaba, our home in Brazil,” said William Lee, HMB’s President and CEO, during the 31st Festa das Nações de Piracicaba, a traditional charity event held from May 14 to 18. “Through this program, we aim to strengthen our commitment to fair play and team spirit."
In addition to a unique entertainment space in the 31st Festa das Nações de Piracicaba, this year, HMB donated 10,000 balls to the event. The balls were sold to the visitors, while the proceeds went to the city’s social fund.
At the ceremony on Saturday, Mr. Lee announced the donation of another 15,000 balls for Piracicaba’s municipal and state schools to support their students and the sports activities in the city.
“This new project only adds to all the things that the company is already doing in this community,” said Gabriel Ferrato, Piracicaba’s Mayor. “This project reinforces Hyundai´s social role in the city. Since 2013, Hyundai has done social work with children from our local football club, the XV de Piracicaba, and today is the biggest contributor to our Festa das Nações, a completely philanthropic event.”
After the deliveries in Piracicaba, the project’s team will move on to Manaus, Recife, Brasilia and Porto Alegre, where the rest of 100,000 balls will be donated evenly to local NGO’s.
About Hyundai Motor Brasil Hyundai Motor Brasil has started operating in 2012, with its plant in Piracicaba (SP), built with an investment of US$ 700 million and with production capacity of 150,000 cars per year. The unit has 2,700 employees and is responsible for producing models developed exclusively for the Brazilian market: the HB family, with 1.0 and 1.6 engines, both flex fuel. The first model to be produced was HB20, hatch version, in September, 2012. HB20 was elected Car of The Year 2013 by Autoesporte Magazine. In January, 2013, Hyundai launched HB20X, the adventurer version. The family is complete with the launching of HB20S, the sedan version. Further information about Hyundai Motor and its products is available at www.hyundai.com/br, and follow HMB on the social medias: https://www.facebook.com/hyundaibr. Customer Service contact: 0800 7703355.
About Hyundai Motor Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has seven manufacturing bases and seven design & technical centers outside of South Korea and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell. More information about Hyundai Motor and its products can be found at: http://worldwide.hyundai.com or http://www.hyundaiglobalnews.com