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Hyundai Motor opens Europe’s biggest dealership showcasing new identity

2014.11.28 08:10:00 No. 3733
Hyundai Motor opens Europe’s biggest dealership showcasing new identity

Hyundai Motor opens Europe’s biggest dealership
showcasing new identity

  • New dealership opens in Frankfurt, Germany, close to European HQ


  • 200 sites across Europe to have new identity by end of 2014


  • Innovative use of space and technology delivers premium customer experience


Offenbach, 28 November 2014
Hyundai Motor has opened Europe’s biggest dealership showcasing its new global dealer space identity. Located in Frankfurt, Germany, the new dealership is one of 200 in Europe that will feature the new look by the end of 2014.
Situated close to Hyundai Motor Europe headquarters, the dealership will be operated by new network partner Delta Automobile. The two-storey showroom space covers 2.466 m2, with a further 2.000 m2 area for the workshop.
Underlining Hyundai Motor’s commitment to delivering greater levels of customer satisfaction and becoming the most-loved automotive brand, the new identity goes further than the traditional car showroom. It combines open space, modern furnishings and the latest technology to deliver an enhanced customer experience.
Byung Kwon Rhim, President of Hyundai Motor Europe, commented: “Our customers are at the heart of everything we do, so our new dealer identity has been designed around them. It provides a space for sales and aftersales engagement, and adds a new dimension – where customers can truly experience the Hyundai brand.”
Inspired by customer emotion, the motion of vehicles and the outdoors, the ‘EMotion Park’ design concept features warm bronze exterior tones combined with natural light that flows through the interior, resulting in a bright, airy and sophisticated ambience.
Customers benefit from a relaxing and inspiring ambience, with lounges and tablet computers giving visitors a new dimension in which to explore the Hyundai brand.
By 2018, all 6.000 Hyundai Motor dealerships around the world will feature the new-look identity.

About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell. 
More information about Hyundai Motor and its products can be found at: or
About Hyundai Motor Europe
In 2013, Hyundai Motor Europe achieved registrations of 422.930 units, taking a new-car market share of 3,4%. Almost 95% of the vehicles Hyundai sells in the region are designed, engineered and tested in Europe to meet the needs of European customers. And 90% are built at its two local factories in the Czech Republic and Turkey, which have a combined annual capacity of 500.000 units. Hyundai sells cars in 30 European countries across 2.500 outlets.
Hyundai offers its unique, Europe-only, Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe and its products is available at Follow Hyundai Motor Europe on Twitter @HyundaiEurope.

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