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Hyundai Outperforms European Car Market Once Again

201006220000 No. 131

Hyundai outperforms European car market once again


  • Sales up 13,7% year-to-date
  • On track to hit increased market share objective


Offenbach, June 22nd 2010


Hyundai sold 28.674 units in May, continuing to outperform the European market, which declined by 9,3%.  Consistent levels of demand for Hyundai cars during challenging economic times enabled the company to record a sales decline of just 3%.


Hyundai’s performance to-date in 2010 remains impressive with 2,6% market share, up from 2.4% in the full-year 2009, and a 13,7% sales increase over the first five months of 2009.


The compact, efficient i-range vehicles have formed the bedrock of sales for the company this year, with their popularity increasing among European buyers.  The European-built i30 registered a sales rise of 3% in May over a strong result this time last year.  Since the beginning of 2010, the i30 has maintained sales of over 49.000 units – a 46% increase compared to the same period in 2009.


Another car manufactured in Europe has been performing strongly; orders for the recently launched ix35 compact SUV have now reached almost 60.000 units across Europe.  The i10 and i20 models have also performed exceptionally well in the first five months of 2010, registering sales increases of 14% and 51% over 2009 respectively. 


Allan Rushforth, Vice President at Hyundai Motor Europe, said, “As we approach the half way point of 2010 we are on track to hit our full-year objective of 2,75% market share in Europe.  We anticipated this mid-year market decline as government incentives across Europe came to an end.  The launch of the ix35 in the first quarter went a long way to offset the downturn in demand that other car manufacturers have had to deal with.”


“We expect this trend to continue through the summer months until the final quarter of the year, when the European car market should begin to show signs of recovery along with the wider economy.  Hyundai will be in an ideal position to take full advantage as we begin our busiest-ever period of vehicle launches, with 10 new models and derivatives coming to market starting in the fourth quarter, including several which will join segments new to our company”.





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