Hyundai Motor Company today announced the launch of “School of Football”, a new global campaign featuring Boston Dynamics’ humanoid robot Atlas®. Created as part of Hyundai Motor’s “Next Starts Now” FIFA World Cup 2026™ platform, the campaign uses football (soccer) as a universal language to explore the future of human-centered robotics through expression, emotion and sport.
Hyundai Motor Company, in collaboration with FIFA, today unveiled the Official National Team Bus designs for the FIFA World Cup 2026™, featuring winning artwork from its global youth initiative, ‘Be There With Hyundai.’ The designs transform the tournament’s most visible touchpoints into a celebration of youth creativity on the world stage.