Heritage
Progress does not happen by chance, it is shaped by history.
At the beginning, there was a man with the determination to give his country and his children a new perspective. That’s why Chung Ju-yung founded Hyundai, and that’s what shapes us to this day.
One man driven by a desire for better
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1931
Chung Ju-yung, the founder of Hyundai, was born in the village of Asan, located about 30 miles north of the current demilitarized zone (DMZ) in what is now North Korea. As the oldest child of farmers he was expected to take over the family with 6 younger siblings. However, he decided to look for opportunities. He therefore fled his home three times – the last time in 1931 at the age of 18 – hoping to be able to provide a better life than his family. The first time, at the age of 16, he and a friend reached the town of Kowon and took up jobs as construction workers, Chung realised his passion for civil engineering. It went well for two months until his father learned of Chung’s whereabouts and took him back. The second time Chung and his friend were betrayed by a stranger who promised them jobs, but took all of their money instead.
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1947
Within three years, the number of employees rose from 20 to 70, which is why the government decided to merge Chung’s business with a steel mill to support war efforts. In 1947 he started his fifth job as founder of the Hyundai Group by entering the building trade. As government contractor his company “Hyundai Engineering & Construction“ was part of the country’s rejuvenation – which of course included building roads. Chung quickly realized that if “roads are the country’s veins, cars are the blood running through them”. Chung, a farmer’s son who was never afraid of facing obstacles and starting over and over again, played an important role in rebuilding Korea and making his original vision a reality: “If someone asked me what is the motivating force for Hyundai – a desire for better.” And what about the cow? Shortly before his passing, founder Chung repaid his debt by gifting his country 1001 cows in a symbolic gesture: a tribute to his beloved father who made all of this possible.
Establishment of the Hyundai Engineering and Construction Company
In 1947, the Hyundai Engineering and Construction Company was founded. The name ‘Hyundai’ means ‘modern times’, deriving from the Korean word ‘Hyun’ (현) which means ‘modern’ or ‘present’ and ‘Dai’ (대) which refers to ‘era’ or ‘generation’.
Early 2000s
By the turn of the millennium, Hyundai had begun to overhaul its image in order to establish itself as a world-class brand, investing heavily in the quality, design and manufacturing of its. The first SUV, the Santa Fe, was launched in 2000 and its success led to the introduction of the Tucson in 2004.
2010s and beyond: pioneers in future mobility
Throughout the 2010s, Hyundai has increasingly turned its attention towards environmentally friendly vehicles and technology. Going forward, the company aims to lead the pollution-free mobility era by improving fuel efficiency and seeking new energy possibilities.
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2013
Hyundai launched ix35 Fuel Cell, the first commercially mass-produced hydrogen fuel cell vehicle in the world. The vehicle’s quick refuelling time and long driving range, combined with its environmental conservation, provide greater benefits for all. The same year, the company also expanded into motor racing, with the launch of the Hyundai Motorsport World Rally Championship team.
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2016
In 2016, Hyundai introduced the IONIQ, the world’s first car to offer three electrified powertrains – hybrid, plug-in hybrid and full electric. Its name derives from the words ‘ion’ and ‘unique’.
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2017
The all-new i30 N marks the premiere of the new Hyundai N high performance range. Built on the New Generation i30, the i30 N has been developed from the ground up to deliver maximum driving pleasure in everyday life on the road, as well as on the track. Born in Namyang and honed at the Nürburgring. Hyundai N cars are designed to perform – and to put a grin on your face.
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2018
Versatile and very fun to drive, the all-new Kona Electric is the first electric compact SUV in Europe. This ground-breaking newcomer combines impressive electric driving range with bold and roomy SUV style – for no compromises. -
2018
The all-new Nexo not only embodies Hyundai’s commitment to advanced eco-friendly vehicle development – it also reinforces the company’s leadership in Fuel Cell Electric Vehicles (FCEV). The NEXO sets a world record for the longest drive by a fuel cell electric vehicle, reaching over 600 km on a single charge.
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2019
Unveiled to an overfill crowd at the 2019 Frankfurt Motor Show, Hyundai’s latest concept model is a look at the future of electric mobility. Simply named 45, this new electric design concept pays homage to one of the most iconic vehicles in Hyundai’s history. The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept, to introduce an entirely new in-car experience for the self-driving vehicles of tomorrow. 45 foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and intelligent design.
Next Awaits
So far, the 2010s have seen Hyundai establish itself as a leader in the automotive industry when it comes to future mobility. This can be seen in the company’s new ‘Progress’ campaign, which demonstrates how Hyundai’s 50-year heritage formed the progressive spirit that allows it to continue to innovate today and meet the challenges of the future, under the tagline “Next Awaits”.
