Heritage
Progress does not happen by chance, it is shaped by history.
At the beginning, there was a man with the determination to give his country and his children a new perspective. That’s why Chung Ju-yung founded Hyundai, and that’s what shapes us to this day.
One man driven by a desire for better
-
1931
Chung Ju-yung, the founder of Hyundai, was born in the village of Asan, located about 30 miles north of the current demilitarized zone (DMZ) in what is now North Korea. As the oldest child of farmers he was expected to take over the family with 6 younger siblings. However, he decided to look for opportunities. He therefore fled his home three times – the last time in 1931 at the age of 18 – hoping to be able to provide a better life than his family. The first time, at the age of 16, he and a friend reached the town of Kowon and took up jobs as construction workers, Chung realised his passion for civil engineering. It went well for two months until his father learned of Chung’s whereabouts and took him back. The second time Chung and his friend were betrayed by a stranger who promised them jobs, but took all of their money instead.
-
1933
After a year helping his father on the farm Chung tried to leave home in pursuit of a better life for his family. He managed to get a train ticket to the capital by selling one of his father’s cows. After he had Arrived in Seoul, Chung hoped to start a career as an accountant and therefore went to a local bookkeeping school. He read a lot about a certain Abraham Lincoln who had managed to make a name for himself despite coming from a rather poor background. Two months later he was found by his father who took him back to his hometown, again.
-
1940
With the rice trade forbidden, Chung soon began a search for “something else to do that did not require large capital, but would yield high returns”. In 1941, he started a car repair shop in Seoul, his first contact with the automotive world. Even in the early 1940s, Chung’s company was just like Hyundai today: quick and efficient. He later said with pride, “we repaired in only five days what took other companies twenty”.
Establishment of the Hyundai Engineering and Construction Company
In 1947, the Hyundai Engineering and Construction Company was founded. The name ‘Hyundai’ means ‘modern times’, deriving from the Korean word ‘Hyun’ (현) which means ‘modern’ or ‘present’ and ‘Dai’ (대) which refers to ‘era’ or ‘generation’.
-
1968
In 1968, the Cortina was the very first vehicle successfully assembled by Hyundai at its Ulsan plant, in cooperation with Ford Motor Company. Hyundai set a record for the quickest time between ground-breaking and full-scale operations for any Ford assembly plant around the world – just under six months.
-
1975
Following the Cortina’s initial success, Hyundai was determined to develop its first car. The company hired George Turnbull, the former Managing Director of Austin Morris at British Leyland, along with a team of engineers from established European automakers. Together, they designed and built the Pony, the first mass-produced South Korean car, which was introduced to the market in December 1975.
-
1980
The 1980s was a time of rapid expansion for Hyundai as the company became an international player and started competing with traditional automakers. The first-generation Hyundai Sonata was introduced in 1985 and in 1986, the Pony Excel became the first Hyundai model sold in the United States.
-
1990
The 1990s saw Hyundai experiment with a number of electric and hybrid vehicles. The company’s first pure electric car was the Sonata Electric Vehicle prototype in 1991. After conducting its first experiments with hybrid propulsion systems in 1994, the hybrid-electric FGV-1 was unveiled at the 1995 Seoul Motor Show. This car featured full-time electric drive technology. Flexible-fuel vehicles were being developed in 1998, while the company’s fuel cell electric vehicle activities were also started in the late 1990s.
Early 2000s
By the turn of the millennium, Hyundai had begun to overhaul its image in order to establish itself as a world-class brand, investing heavily in the quality, design and manufacturing of its. The first SUV, the Santa Fe, was launched in 2000 and its success led to the introduction of the Tucson in 2004.
2010s and beyond: pioneers in future mobility
Throughout the 2010s, Hyundai has increasingly turned its attention towards environmentally friendly vehicles and technology. Going forward, the company aims to lead the pollution-free mobility era by improving fuel efficiency and seeking new energy possibilities.
-
2013
Hyundai launched ix35 Fuel Cell, the first commercially mass-produced hydrogen fuel cell vehicle in the world. The vehicle’s quick refuelling time and long driving range, combined with its environmental conservation, provide greater benefits for all. The same year, the company also expanded into motor racing, with the launch of the Hyundai Motorsport World Rally Championship team.
-
2016
In 2016, Hyundai introduced the IONIQ, the world’s first car to offer three electrified powertrains – hybrid, plug-in hybrid and full electric. Its name derives from the words ‘ion’ and ‘unique’.
-
2017
The all-new i30 N marks the premiere of the new Hyundai N high performance range. Built on the New Generation i30, the i30 N has been developed from the ground up to deliver maximum driving pleasure in everyday life on the road, as well as on the track. Born in Namyang and honed at the Nürburgring. Hyundai N cars are designed to perform – and to put a grin on your face.
-
2018
Versatile and very fun to drive, the all-new Kona Electric is the first electric compact SUV in Europe. This ground-breaking newcomer combines impressive electric driving range with bold and roomy SUV style – for no compromises. -
2018
The all-new Nexo not only embodies Hyundai’s commitment to advanced eco-friendly vehicle development – it also reinforces the company’s leadership in Fuel Cell Electric Vehicles (FCEV). The NEXO sets a world record for the longest drive by a fuel cell electric vehicle, reaching over 600 km on a single charge.
-
2019
Unveiled to an overfill crowd at the 2019 Frankfurt Motor Show, Hyundai’s latest concept model is a look at the future of electric mobility. Simply named 45, this new electric design concept pays homage to one of the most iconic vehicles in Hyundai’s history. The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept, to introduce an entirely new in-car experience for the self-driving vehicles of tomorrow. 45 foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and intelligent design.
Next Awaits
So far, the 2010s have seen Hyundai establish itself as a leader in the automotive industry when it comes to future mobility. This can be seen in the company’s new ‘Progress’ campaign, which demonstrates how Hyundai’s 50-year heritage formed the progressive spirit that allows it to continue to innovate today and meet the challenges of the future, under the tagline “Next Awaits”.