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Hyundai Motor America Reports Its Best April Ever And Second-Best All-Time Month

2011.05.03 00:00:00 No. 1110
·        Retail market share expected to hit a record 5.7 percent
·        Elantra and Sonata each top 20,000 monthly sales  – a company first
·        Hyundai achieves best-ever 36.2 mpg corporate average fuel economy
FOUNTAIN VALLEY, Calif., May 3, 2011 – Hyundai Motor America today announced all-time record April sales of 61,754 units, up 40 percent compared with the same record-breaking period last year. For the year, total sales are up 31 percent, with retail volume rising 40 percent.  Sales to fleet accounts are down 45 percent for the year with fleet representing 13 percent of the total sales mix year-to-date and 11 percent for April.  Thirty-four percent of Hyundai vehicles sold in April achieved 40 MPG fuel economy ratings.
“April was another outstanding month for Hyundai,” said Dave Zuchowski, Hyundai Motor America’s executive vice president of national sales. “Our unwavering commitment as the industry leader in fuel efficiency with four vehicles achieving 40 MPG standard this year has helped overcome escalating fuel prices and drive our continued growth.
“Further, we believe our innovative Assurance Trade-In Value Guarantee program will take the uncertainty out of future resale values and bolster consumer confidence in our brand.”
April’s strong performance was led by the hot-selling Elantra that registered 22,100 units sold, up 129 percent from a year ago. Its Alabama sibling, Sonata, saw sales climb 17 percent over April last year resulting in a combined 71 percent of total Hyundai volume.  This marked the first time Hyundai sold more than 20,000 units in the same month of two different models.
Genesis’ sustained growth trajectory continued with a 17 percent sales increase over last year, representing the 22nd consecutive month of year-over-year sales increases for Hyundai’s first premium products. Hyundai’s flagship Equus continues its strong performance and has now exceeded 1,000 total sales since its December launch, continuing to out-perform its five percent retail share objective.  
CARLINE APR/2011 APR/2010 CY/2011 CY/2010
ACCENT         4,390 2,990 18,877 18,278
SONATA 21,738 18,536 73,616 50,283
ELANTRA      22,100 9,657 63,303 33,538
SANTA FE 5,771 5,917 20,163 30,633
AZERA 191 237 713 935
TUCSON 4,055 3,871 14,768 11,912
VERACRUZ 639 550 2,448 2,111
GENESIS 2,648 2,265 9,536 7,842
EQUUS 222 0 950 0
TOTAL 61,754 44,023 204,374 155,532
Sales-Weighted Fuel Economy (mpg) April 2011 CYTD
Car 36.8 36.2
Truck 28.8 28.8
Hyundai Brand 36.2 35.6
  April 2011 CYTD
40-MPG Sales 20,918 51,633
Mix of Total Sales 34% 25%
             Hyundai continues its industry-leading approach to fuel efficiency data transparency, achieving an all-time record corporate average fuel economy of 36.2 MPG in April while selling 20,918 vehicles with 40 MPG fuel economy ratings.  “The 40-MPG Sonata Hybrid is now shipping in volume, and we’re seeing terrific demand for it,” said John Krafcik, Hyundai Motor America president and CEO.  “Combined with record-setting demand for the 40-MPG Elantra sedan, which is outselling all other 40-MPG compacts by a margin of six-to-one, we’ve got confidence our approach of delivering large volumes of high-value, ultra-high fuel-efficiency vehicles is the best long-term solution to hit our national CO2 and fuel economy objectives.”
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile power train warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee. 
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