Bluelink modem & SIM data

Whether or not you have activated Bluelink services, the Electronic Serial Number of the modem (ESN), SIM serial number (ICCID) and your Vehicle Identification Number (VIN) is automatically sent to Hyundai.

To provide Bluelink services and to check network service activation.

User introduced data – via Bluelink Account or Bluelink App set up

Name, email address, date of birth, phone number, the password, the fact that you accepted the Bluelink User Terms, the verification PIN, the vehicle identification number (VIN) and the activation code.

To manage your Bluelink Account (from logging in through the Bluelink application until the Bluelink Account is terminated); to provide you with the Bluelink Account or Bluelink App features; to give you access to our services for which a Bluelink Account or Bluelink App is required; and to notify you of any updates to the Bluelink Account or Bluelink App.

Vehicle functionality status

Data on how the vehicle is operated and used (e.g. use of steering, acceleration, seat belt status, operation of internal controls); maintenance data showing status of vehicle systems (e.g. fuel and fluid levels, and engine temperature); diagnostic data (e.g. Diagnostic Trouble Codes (DTCs) and Warning Indicator Light (WILs) when detected).

To provide Bluelink services; to better understand and troubleshoot vehicle performance issues and for product research and improvement purposes.

Driving information

Data on how the vehicle is operated and used (e.g. use of steering, acceleration, seat belt status, operation of internal controls, fuel consumption, speed, use of brake and accelerator pedals, steering wheel movement, general vehicle operating parameters.

To provide Bluelink services; to better understand and troubleshoot vehicle performance issues and for product research and improvement purposes including to inform predictive maintenance or repair.

Location data

Latitude, longitude, speed and travel direction of vehicle is collected in real time.

To provide Bluelink services such as navigation, advice about avoiding traffic jams and road hazards, access to “smart parking” information, providing locally relevant information, locating vehicles; to better understand and troubleshoot vehicle performance issues and for product research and improvement purposes.

We share the vehicle’s location, direction and speed in pseudonymous form with HERE, our third-party real-time traffic information provider.

HERE's privacy policy is available at: https://legal.here.com/en-gb/privacy

Remote vehicle operations (available only when you have downloaded the Bluelink app and linked it to your vehicle)

Mobile phone information such as number, model, operating system, search content, usage information relating to the Bluelink app and personal location data.

To enable remote vehicle operations (e.g. remote engine start and climate control operation); to better understand and troubleshoot vehicle performance issues and for product research and improvement purposes.

Safety and security

Crash Event Data such as whether airbags have been triggered or whether doors and windows are locked or open, informing emergency services in the event of an accident when the driver is unable to do so.

To provide Bluelink services; to better understand and troubleshoot vehicle performance issues and for product research and improvement purposes.

Voice recognition data

Electronic data derived from your use of voice recognition features in Bluelink including date, language, latitude, longitude, VIN, voice files.

To provide Bluelink services (e.g. weather information); to provide you customised service with Bluelink Account.

We share voice files on an aggregate and non identifying basis with Cerence, our third-party provider of automotive voice and AI innovation products.

Cerence’s privacy policy is available at: https://www.cerence.com/privacy-policy

Over-the-air update information

Current software and firmware versions of the vehicle’s modem and other technical specifications associated with it.

To ensure the vehicle’s modem has all necessary updates.