2018 was a year of magic moments with Hyundai Help for Kids.
It’s easy to measure charitable success in dollars and numbers, but when it comes to fundraising efforts, often it’s the moments of magic that matter the most.
It’s easy to measure the success of charitable work by the number of dollars donated. In the case of Hyundai Help for Kids, that figure is about to hit $7 million. However, when it comes to fundraising efforts, more often it’s the moments of magic that matter the most.
The wide-eyed gasps of a child who’s having their dream come true thanks to the fabulous people at Make-a-Wish Australia. The elation of a boy meeting his AFL heroes in the Hyundai Help for Kids iView suite at the Gabba in Brisbane. The tears of gratitude, mixed with joy, in the eyes of parents who get to witness their pride and joy experiencing something that’s often hard to come by in their lives: simple, unbridled happiness. These are the memories that we cherish.
In 2018, Hyundai Help for Kids raised an incredible $1,292,925 to help dozens of organisations to provide support for children in need and their families. In this time, there have been too many magic moments to mention in the scope of one article. However, we’ve chosen just a few that stood out…
You Drive, We Donate.
One of the key developments in 2018 was that Hyundai owners could continue to make contributions beyond the point of purchase thanks to the “You Drive, We Donate” program via Hyundai Australia’s Auto Link app.
Through You Drive, We Donate owners accrue gold coins for every economical trip they take, which Hyundai then turns into actual dollars to be donated to partner charities. Drivers can nominate one of 16 charities to direct their gold coins. Assistance Dogs Australia – to which Hyundai also provides vehicle and financial support for children and families with autism – was the most chosen recipient.
The You Drive, We Donate program was run twice in 2018, and raised more than $35,000 in 2018 – a case of good driving genuinely paying dividends.
Hyundai Auto Link challenge.
Hyundai Auto Link also plays a large part in the Generational Challenge, which sought to find out which generation of Aussies are the best drivers, resulting in a hilarious series of videos that you can watch for yourself!
The contest pitted a Millennial, a Gen-Y, a Gen-X and a Baby Boomer each behind the wheel of a Hyundai i30 for a series of challenges. Each driver represented one of Hyundai’s Help for Kids partners, and the winner received $5,000 to donate to their respective charity. We won’t spoil the surprise by telling you who won – you’ll have to see the series!
During the 2018 AFL season, Hyundai ran a very special iView area at the Gabba in Brisbane, which hosted no fewer than 198 special guests over the 11 home games played by the Brisbane Lions. Those guests – who not only got to enjoy matches from the best seats in the house, but were also hosted and entertained by players – came from partners including Ronald McDonald House Charities Australia, Little Stars Kids, the Royal Institute for Dead and Blind Children, the Mater Foundation and the Australian Cervical Cancer Foundation.
There were many wonderful moments in the iView suits, but it’s likely no one enjoyed it more than 18-year-old Ace Bryan, who may just be the biggest Lions fan in Melbourne, where he lives. Afflicted by dystonia at age one, Ace lives a very physically challenged life and speaks through an electronic augmentative communication device attached to his wheelchair.
The day Ace got to spend hanging out with his heroes – he even gave them an inspirational speech before kick-off – was one that he, and his family, will never, ever forget. Nor will the players who were a part of it.
Royal institude for deaf and blind children.
On an even larger scale, Hyundai Help for Kids was a part of a four-day Braille Camp at Sydney Olympic Park for 40 families who are supported by the incredible work of the Royal Institute for Deaf and Blind Children (RIDBC).
Those families were just some of those that RIDBC assists through its Teleschool service, which was celebrating its 10-year anniversary in 2018. The school provides education and therapeutic services to more than 200 children with hearing or vision loss who live in regional and remote Australia by using high-quality video-conferencing technology. You can see some of their hilarious and inspiring work at our Hyundai Help for Kids Facebook page.
The smiles on the faces of the students from Teleschool and their families, as they were given VIK (Very Important Kids) Hyundai airport transfers, were as wide as the Australian outback.
The camp itself was a fantastic opportunity for those involved because quite often the children helped by Teleschool are the only ones in their communities who are deaf or blind, which means they’d never before had an opportunity to interact with peers who share their experiences and challenges.
As one parent of an 11-year-old hearing-impaired boy remarked: “From the first hour at the camp, as a parent, I had a lump in my throat, trying to hold back the tears. This was the first time our son had ever seen others, as a group, with hearing aids. His eyes were wide open, jaw agape. This then turned into a huge smile that remained on his face for the entire camp.
More incredible works.
Hyundai Help for Kids put its support behind many Australians doing amazing things for good causes in 2018, but perhaps none more gruelling, or inspiring, than the Around Australia Ride for the Steven Walter Children’s Cancer Foundation. This long-haul event saw 18 everyday Australians put themselves to the test by riding 15,000km around this vast brown land of ours to raise awareness of, and boost funding for, research into childhood cancer.
Tynan Hyundai in Kirrawee was just one of the Hyundai Dealers that helped out by hosting the riders on their journey and giving them the chance to interact with the Sydney community.
Another fundraiser that Hyundai Help for Kids was proud to be a part of was the Radiothon 2018, which raised an incredible $4,433,042 for The Children’s Hospital at Westmead. During the 24-hour Radiothon, every contribution made was doubled until the $4m target was reached, which meant that Hyundai Help for Kids’ $200,000 contribution (which went to the Kids Research Institute and Bear Cottage collectively), became a $400,000 donation.
Towards the end of the year, Hyundai Help for Kids was even recognised for its charitable good works, as Ronald McDonald House Charities Australia gave the initiative its Heart & Hand Award. It’s an award reserved for a select few who show passion, innovation, creativity and overwhelming commitment to Ronald McDonald House Charities Australia.
What’s incredible about Hyundai Help for Kids, of course, is that it provides that level of passion and commitment not just to one charitable organisation for children, but to so many of them across the country. And it provides so many magic moments, for so many families in need by doing so. You can bet there’ll be plenty more of them in 2019, and plenty more dollars raised as well.
Established in 2014, as part of Hyundai’s global corporate social responsibility program, Hyundai Help for Kids is a joint initiative of Hyundai Motor Company Australia and the 170-strong Hyundai National Dealer Network, whereby a contribution from every new vehicle sold goes towards assisting children and their families in areas of medical, community and vehicle assistance. This means that every Hyundai owner joins the family of not-for-profit organisations supporting Australians under the age of 18.
From its inception until the end of 2018, the program had raised an impressive $6,968,536, and by the time you read this, the $7m mark is almost certain to have been breached.
Check out more about Hyundai Help for Kids.