Hyundai Motor wins four 2020 Good Design Awards.
30 December, 2020
Hyundai Motor Company announced its win of four accolades at this year’s GOOD DESIGN Awards. Hyundai’s two most progressive EV concepts, 45 and Prophecy, together with the all-new i30 Sedan and the Hyundai Hi-Charger, an ultra-fast EV charging infrastructure, were recognised in the Awards’ Transportation category.
“Hyundai’s design vision to provide lifestyle mobility that coexists with people's lives has been recognised by winning these awards,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “Especially through our EV design, we would like to forge a strong emotional connection between humans and automobiles, giving more value to our customer’s everyday life.”
The 45 EV concept, first introduced at the International Motor Show 2019 in Frankfurt, is a futuristic homage to Hyundai’s iconic Pony Coupe Concept. The styling of 45 is defined by its monocoque-style form, aerodynamics, light-weight design inspired by aircrafts, and diamond-shaped silhouette.
Earlier this year, the 45 shone under the spotlight at other world-renowned design competitions, including the 2020 International Design Excellence Awards, 2020 Red Dot Awards, and the iF Design Award 2020. Such accolades raise expectations of the upcoming release of IONIQ 5, Hyundai’s first dedicated EV in the new IONIQ lineup brand launching next year.
The Prophecy, unveiled last March, is Hyundai’s visionary concept that signifies a direction of future EV styling based on the Sensuous Sportiness design identity. It expands on the era-defining example set by the 45 EV concept that stripped away complexity in favor of clean lines and minimalistic structures. Prophecy won ‘Best of the Best’ in 2020 Red Dot Awards’ Design Concept group, and the concept was also named a finalist for 2020 International Design Excellence Awards.