Hyundai Motor Group (the Group) affiliates Hyundai Motor Company and Kia Corporation today jointly announced the renewal of their longstanding partnerships with FIFA through 2030. The renewed agreement welcomes Group subsidiaries Boston Dynamics and Supernal into the fold.
The renewed partnerships will encompass a wide range of prestigious FIFA competitions, including the highly anticipated FIFA Women’s World Cup 2023TM and FIFA World Cup 2026TM, among others. Hyundai and Kia’s support for FIFA has spanned more than two decades, with a new emphasis on the growth and development of the women’s game.
To commemorate the occasion, FIFA and Hyundai Motor Group held a signing ceremony today at its headquarters in Zurich, Switzerland. FIFA President Gianni Infantino joined hands with Hyundai Motor Group President Karl Kim to officially seal the agreement, symbolising the partners’ shared commitment to make football truly global.
“We are thrilled to continue our longstanding partnerships with Hyundai and Kia. Over the years, they have consistently demonstrated their commitment to supporting FIFA, and we value their dedication to enhancing the overall experience of our tournaments,” said FIFA President Gianni Infantino. “As we enter this new era together, we are excited about the prospects that lie ahead with the addition of Boston Dynamics and Supernal. Together, we will continue to work on uniting the world through football.”