Hyundai Motor Group (the Group) affiliates Hyundai Motor Company and Kia Corporation today jointly announced that they will sponsor the FIFA Women’s World Cup Australia & New Zealand 2023™ as FIFA’s official mobility partners.
This news builds on the Group’s announcement in May that it has extended its partnership with FIFA through 2030.
This year’s Women’s World Cup activation places a strong emphasis on the growth and development of the women’s game, which Hyundai Motor and Kia have supported through their sponsorships of FIFA Women’s World Cup™ since 1999 and 2007, respectively.
“Women’s football has made great strides over the years, building its own independent following and prospering more than ever,” said Karl Kim, President of Hyundai Motor Group. “Hyundai Motor Group is proud to be on this journey with the great sport of football for the past 24 years and looks forward to supporting women’s football for years to come.”
As FIFA’s official mobility partners, Hyundai Motor and Kia will facilitate seamless and efficient transportation operations during the competitions in Australia and New Zealand (NZ). Leveraging their extensive global distribution networks, they will offer a diverse range of eco-friendly vehicles to move teams, officials, VIPs and guests between venues.
Hyundai Motor will deliver a total of 371 vehicles (235 in Australia and 136 in NZ) and its official vehicle handover ceremony is slated for July 3 at Stadium Australia in Sydney. Kia will provide a total of 223 vehicles (119 in Australia, 104 in NZ) and its official vehicle handover ceremony will take place on the same day at Eden Park Centerfield in Auckland.
Also, Hyundai Motor and Kia vehicles will be displayed in brand activation areas at tournament stadiums. Hyundai Motor will show its all-new KONA and IONIQ 6 dedicated all-electric model, the 2023 World Car of the Year. Kia will show its dedicated all-electric models, the new EV9 and EV6 GT, the 2023 World Performance Car of the Year.
In addition, the iconic FIFA WWC Trophy was displayed at the Hyundai brand site during National Fieldays on June 17 at Mystery Creek, NZ, for the enjoyment of fans. Hyundai Motor will also provide vehicles for the Trophy Tour as it stops by the cities of Hamilton, Wellington and Dunedin.
As part of its sponsorship, Hyundai Motor Company will team up again with the FIFA Museum. This year marks the fourth collaboration between Hyundai and the FIFA Museum following the special World Cup exhibitions held in Moscow (2018), Paris (2019) and Doha (2022). The exhibition will be held at the FIFA Fan Festival™ in Sydney for the duration of the tournament, in celebration of the women in football and the development of the Women’s World Cup.
Kia will promote the Women’s World Cup through its brand ethos, ‘Movement that inspires,’ with Kia Australia and Kia New Zealand conducting local marketing campaigns.
Kia will also conduct the Official Match Ball Carrier (OMBC) program at all matches by partnering with local grassroot entities to provide a once-in-a-lifetime experience that allows lucky children to carry the official match ball onto the pitch, walking alongside the players and referees.
In addition, Kia will launch an inspirational digital campaign promoting various female football players as role models for children with the aim of developing future leaders of the women’s game.