“We’ve adapted to rapidly evolving market conditions to become a leader in future mobility and we’ve also been agile in responding to unexpected factors, such as those caused by the pandemic,” said Wonhong Cho, Global Chief Marketing Officer of Hyundai Motor Company.
“Based on bold investment and technological competitiveness in the future mobility industry, we will continue to strive to provide better life experiences to our customers and all of humanity, and establish ourselves as a brand contributing to human happiness.”
At the same time, Hyundai has adapted to the COVID-19 pandemic by strengthening its online sales channels worldwide. In particular, the ‘Cl!ck to Buy’ option in the U.S. and India is showing great sales results, and the company is developing a similar online sales platform for Europe. As a result, the brand has welcomed 1.5 million cumulative virtual visitors, received 20,000 sales inquiries and made more than 2,000 sales through its Click to Buy platform in India. In the U.S., more than 95 percent of local dealers are using the Cl!ck to Buy platform.
Also in response to COVID-19 conditions, Hyundai Motor has carried out various social contribution activities for customers who are suffering from the aftermath of the pandemic around the world. The company has provided vehicle support for hygiene products, transportation of patients and medical personnel, and various financial and service benefits for its customers.
These activities helped Hyundai Motor become the only automotive company on the list to see its brand value rise this year. As a result, the company’s ranking on the list rose by one spot from last year to fifth among global automotive companies.
The global brand consulting firm Interbrand conducts an annual evaluation of major multinational brands to release its Best Global Brands rankings. Each brand’s present value is arrived at following a comprehensive assessment of its fiscal and marketing operations, which are used to calculate its future revenue.