Hyundai Help for Kids continues to grow.

21 February, 2024

Regional Partnership Program

Hyundai Help for Kids (HHFK) has launched the HHFK Regional Partnership Program, an exciting new initiative focusing funding into carefully selected partners in each regional area, as chosen by those regions. 

Since 2014, HHFK has helped Australian children through national charity partners, with funding provided by both the Hyundai National Dealer Network and Hyundai Motor Company Australia. While this ensures that most of our country is covered, some regions felt the program could engage more closely with causes directly related to their communities.

HHFK has always been a genuine source of pride for Hyundai Dealers and Hyundai Motor Company Australia. In 2022, shortly after the National Dealer Meeting in Cairns, Hyundai Dealers expressed their desire to increase the level of support to help Aussie kids. This determination ultimately saw a 25% increase in contributions from both Dealers and HMCA for all Direct to Dealer sales* for HHFK funding.

It was decided that the additional contributions would finance a Regional Partnership Program and that each regional office would identify organisations that help Australian kids at their local level.

Each region is granted funding to support its localised CSR partnerships. This initiative empowers regions and local dealers to activate locally for a cause that genuinely resonates with their geographic market and helps raise awareness and relevance of HHFK at the local level.

We are proud to present our inaugural family of regional partners and look forward to sharing news on our collaborative efforts during this year and beyond.






Miracle Babies Foundation

Miracle Babies Foundation is a leading organisation supporting premature and sick newborns, their families and the hospitals that care for them.



Regional Qld Hospital Equipment Support

Cairns, Townsville and Mackay Base Hospitals will be supported by purchasing essential equipment for children’s medical treatment.

Little Stars Foundation

Little Stars Foundation provide programs to children who have experienced abuse and neglect and who are living in foster, kinship and residential care. Our support directly targets their tutoring program, specifically developed for children with complex needs.

Children’s Hospital Foundation

Children’s Hospital Foundation funds cutting-edge equipment, vital research, and on-the-ground support for kids with all illnesses, injuries, and medical conditions.



Football Futures Foundation

Football Futures Foundation uses football to drive social change with innovative, collaborative, evidence-based programs and activities that engage and strengthen communities.



KickStart for Kids

KickStart for Kids is a conduit for the community, businesses, government, and individuals to cooperate in providing food, mentors, clothing, and basic healthcare in schools to help South Australian children in need.



Robert Connor Dawes Foundation

Robert Connor Dawes Foundation supports the battle against paediatric brain tumours in research, care and development.

Very Special Kids

Very Special Kids provides holistic palliative care for children and young people with life-limiting conditions, as well as tailored support for their families – through life, death and bereavement.



Initial Regional Support Activities

We hit the ground running with our new Southern Region partners, creating bespoke activations with our local sponsorship partners:

Who’s Kona hit a Six?

To celebrate the new Southern Region partnership with the Robert Connor Dawes Foundation, we were excited to be part of a Hyundai sponsorship integration with Melbourne Renegades across four Marvel Stadium home matches during the recently completed T20 season.

The ‘Who’s Kona Hit a Six’ campaign saw $250 donated to the Robert Connor Dawes Foundation for every Six hit by a Renegades player in these matches, and the 29 Sixes resulted in $7,250 raised during this campaign.

Event Video:

These funds will be further dollar-matched to support the Connor’s ERG Challenge 2024, a rowing challenge to help raise funds and awareness for kids with brain cancer.

We're inviting gyms, schools, rowing clubs and individuals to register and set their own rowing challenge in

February 2024.

Use your brawn for the brain to help fight paediatric brain cancer, the #1 disease killer of young people.

Registration is free and open now!

Register now

Donate now

Blues Big Day Out

We collaborated with Hyundai Australia-sponsored Carlton FC to invite HHFK partners to Ikon Park for an exclusive pre-season event for the whole family!


More than 50 guests from our family of partners joined us on this day, including special guests from our new Southern Region partner, Very Special Kids, to share an afternoon of food, activities, giveaways and a meet and greet with Carlton players.

We received great feedback, including the following: 

“My daughters and I had an excellent day. It was really well setup with lots of activities for the kids. It was wonderful to meet the players and the food was good (and Asha's gluten free diet was well looked after). Lots of positive feedback from our awesome day.” – Very Special Kids

Event Photos:

Event Video:

About Hyundai Help for Kids

Hyundai is busy creating the world it envisions. This progressive spirit inspires their work for HHFK, imagining a brighter future for kids in need.

And that’s why at HHFK, brighter tomorrows, start today.

HHFK has raised over $12.7 million since the program's inception in 2014. It is an initiative of Hyundai and Hyundai Dealers to lend a helping hand to young Australians and their families.

A dedicated communications and resource hub for the HHFK program, including a suite of social media outlets, offers connectivity points with the organisation, its partners, and their ongoing work.

For further information about Hyundai Motor Company’s Corporate Social Responsibility and all information related to the HHFK initiative, visit:

Website:           Hyundai Help for Kids | Why Hyundai | Hyundai Australia





* new direct to dealer Hyundai vehicles excluding rental and company cars.