Hyundai Motor reveals additional design details of STARIA.
- STARIA is Hyundai's new people-mover lineup with futuristic and iconic design
- STARIA is designed with ‘inside-out’ approach, reflecting recent shifts in consumer needs that prioritise the use of interior space
- Exterior gives seamless look defined by streamlined silhouette, panoramic windows and pure body volume
- Lounge-inspired interior offers premium styling and sense of openness
- The high-end model adds luxurious look and feel with variant-exclusive design cues and features
Hyundai Motor Company today unveiled additional design features of its new people-mover lineup, STARIA, ahead of its digital world premiere slated for the first half of 2021.
Designed for both families and businesses, STARIA provides next-level mobility solutions that make time in transit more accommodating, productive and worthwhile. Moreover, STARIA provides a preview of the space innovation that will be available through Purpose Built Vehicles (PBVs) in the future mobility era.
STARIA’s overall look is based on an ‘inside-out’ approach, a new design methodology for future mobility that begins the design process with the interior and expands it to the exterior. This reflects Hyundai’s response to recent shifts in consumer needs that prioritise the use of interior space.
Future-oriented, innovative exterior resembling a ‘spaceship’.
STARIA’s exterior presents a futuristic, pure, streamlined silhouette, defined by a fluid curve running from front to back, inspired by the halo that illuminates Earth’s horizon during sunrise when viewed from space.
The rear has a simple and pure look, with eye-catching vertical tail lamps as well as a wide rear window. The rear bumper is lowered to help passengers easily load and unload the cargo.
STARIA Premium adds exclusive design cues to provide a luxurious look and feel. The Premium model’s radiator grille is designed with a unique mesh pattern. The chrome line around the cube-type, full-LED headlamps as well as the tinted brass chrome applied to the Hyundai emblem on the front, wheels, side mirrors and door handles highlight the vehicle’s sophisticated and high-end styling. The variant-exclusive, 18-inch wheels include diamond patterns and graphics, emphasising the model’s premium and modern look.
The high-end model’s rear combination lamps are applied with Hyundai’s unique Parametric Pixel design and lamp-shape garnish on top, providing a connected feeling.
Premium and comforting interior with various functionalities.
Inspired by the lounge of a cruise ship, STARIA’s interior provides a luxurious feeling and relaxed space. The vehicle’s innovative design architecture, with lower beltlines and expansive panoramic windows, creates a spacious, stimulating environment for passengers.
The driver-focused cockpit has a futuristic high-tech look with a 10.25-inch front display screen, touch-based center fascia and a button-type electronic shift lever. The digital cluster is located on top of the dashboard, providing an unobstructed view for the driver.
The 64-colour ambient mood lamp, available in all STARIA Premium variants, provides exceptional interior atmosphere. The harmonious direct and indirect lighting can be implemented on the cockpit, floor console, door and luggage trims to add to the premium feeling.
“STARIA is Hyundai’s first mass-produced vehicle model that is designed with the ‘inside-out’ design approach", said SangYup Lee, Senior Vice President and Head of Global Hyundai Design. “STARIA will provide a completely new experience and value proposition to customers through its unprecedented design and innovative features.”
Note:
- Design details and features provided in the press release and attached images may only be available in certain markets/regions
- The 11-seater STARIA Premium will only be available in Korea
