Hyundai Motor India Limited Signs Arjuna Awardee and World No. 1 Para Archer Sheetal Devi as Brand Ambassador

Gurugram | September 09, 2026- Hyundai Motor India Limited (HMIL) today announced the appointment of World No. 1 Para Archer, current World Champion and Arjuna Awardee Sheetal Devi as its Brand Ambassador. Through this partnership, Hyundai will collaborate with Sheetal Devi across purpose-led marketing campaigns, accessibility programs, inclusion initiatives and social impact communication aligned with the company's global vision of “Progress for Humanity”.

Sheetal Devi, 19, is the World No. 1 Para Archer, current World Champion, Arjuna Awardee and one of India's most celebrated para-athletes. Hailing from Loidhar village in Jammu & Kashmir's Kishtwar district, she has redefined sporting excellence by becoming the first Indian para-archer to be selected for an able-bodied national team. Her achievements include a Paralympic medal, two world records and three Asian Games medals, making her one of the country's most accomplished sportspersons. Beyond her sporting success, Sheetal Devi has emerged as a powerful symbol of resilience, inclusion and equal opportunity, inspiring millions in India and around the world to challenge limitations and pursue their aspirations.

Commenting on the association, Mr. Tarun Garg, Managing Director & CEO, Hyundai Motor India Limited, said, “At Hyundai Motor India, we believe that true progress is driven by the courage to challenge limitations and inspire positive change. Sheetal Devi is not just a champion athlete; she is a symbol of what human determination can achieve when barriers are replaced by opportunities. Her journey inspires millions and we are proud to partner with her as we advance Hyundai's vision of Progress for Humanity. Together, we hope to spark conversations around inclusion, accessibility and equal opportunities while encouraging individuals to pursue their aspirations without limitations.”

Speaking on the association, Sheetal Devi said, “I am honoured to be associated with Hyundai Motor India, a brand that believes in breaking barriers and creating opportunities for everyone. Hyundai has been a strong supporter of my journey, and I deeply value the trust and encouragement the brand has extended to me. This partnership represents our shared belief in perseverance, inclusion and the pursuit of excellence. I look forward to working with Hyundai and contributing to initiatives that inspire people to believe in their abilities and achieve their fullest potential.”

What Makes Sheetal Devi One of India's Most Inspiring Sporting Icons?
Sheetal Devi's impact extends far beyond her achievements on the podium. In a short span of time, she has played a significant role in elevating the visibility and recognition of para sports in India, inspiring millions with her ability to turn challenges into opportunities. Her journey serves as a powerful reminder that excellence is defined not by circumstances, but by determination, self-belief and an unwavering pursuit of goals. By consistently breaking barriers and creating new milestones, Sheetal has become a role model for aspiring athletes and young Indians across the country, demonstrating that no dream is beyond reach.

Why This Partnership Matters?

Hyundai believes mobility and progress should be accessible to everyone. Through its partnership with Sheetal Devi, the company seeks to promote greater awareness around inclusion, accessibility, representation and the power of human potential.

What Does This Partnership Represent?

The partnership between Hyundai Motor India and Sheetal Devi reflects a shared commitment to resilience, excellence, inclusion and breaking barriers. Having been associated with Sheetal since 2023 under its Samarth by Hyundai initiative, Hyundai has witnessed her rise as one of India's most influential sporting personalities and a powerful advocate for inclusion. Through collaborative campaigns and community initiatives, both Hyundai Motor India and Sheetal Devi aim to inspire meaningful conversations around accessibility and equal opportunities.