Samarth.
Adding mobility to capability.
Kitna asaan hai humare liye,
Ek nazar mein soch lena ki wo asamarth hain.
Jabki unka junoon, unki har jeet ye batati hai, ki wo kitne samarth hain.
Shaan se uthe sir ko pataa hai wo kitne samarth hain.
Paani ki geraiyon ko pataa hai wo kitne samarth hain.
Har ruki nazar ko pataa hai wo kitne samarth hain.
Har nishane ko pataa hai wo kitne samarth hain.
Jeet par goonj rahe Rashtragaan ke har shabd
ko pataa hai wo kitne samarth hain.
Chalo, inki misaal se duniya ki socch badlein.
Chalo, ek aeisi duniya banein,
jahan ye apne khwab ko khud pura kar paein.
Kyonki… ye samarth hain.
Samarth by Hyundai
Manzil Unki. Saath humara.
Introducing “Samarth by Hyundai” | Manzil unki. Saath humara.
For Hyundai, mobility is not just about cars or transportation. Mobility is both a word that captures the essence of Progress for Humanity, and is also an act that opens infinite doors to a world of opportunities. That people with different abilities or with certain disabilities should have equal access to this world is a natural extension of what the company believes in, and has delivered for decades.
Samarth is a manifestation of this belief.
Samarth is a simple world that means capable. And it is the capability of every single human that adds to the progress of humanity. That a few among us should be restricted in achieving what they can as individuals, is a loss for the entire human race.
Samarth is a step towards creating a more aware and inclusive society towards people with disabilities in India.
With technology, partnerships, product innovations, and storytelling, Samarth is about turning the world into a level-playing field for all. Because disabilities that some of us have to live with should not define how we live, or what we can - or cannot - achieve.
Samarth is also an initiative to change mindsets and spark change. A change that will make the world see the true capability of the people with disabilities. A shift that will make everyone push as one for a more equitable and inclusive environment. Helping create a world where we can all grow into the best versions of ourselves. Together, through mobility and for humanity.
About Samarth.
The initiative is aligned with Hyundai’s global vision of Progress for Humanity. Where the larger goal is to enable an inclusive, progressive world through the power of mobility.
The humane pillar is one of the key pillars under this vision. It supports our brand vision and gives us a unique direction. It provides a fertile ground for the establishment of communication with customers. With the operative words being kind, sympathetic, and humanising.
Samarth pushes these beliefs and aspirations by enabling inclusivity in society, through empowerment of the people with disabilities.
Samarth by Hyundai | Join us in creating an accessible future for all
Details about programmes
Partnership with NDTV as an awareness stakeholder
NDTV partners with Hyundai as an ‘awareness stakeholder’ to embark on their mission to promote disability inclusion and empowerment across the nation. This exciting and progressive collaboration will raise awareness, foster inclusivity, and empower people with disabilities in every facet of life. The Hyundai-NDTV partnership will see a multi-faceted campaign that encompasses a range of initiatives designed to create a more accessible, inclusive, and empathetic society. NDTV’s award-winning programming and expansive reach will help amplify the campaign message, thus driving action and positive change. Through a mix of on-ground outreach, school contact programs, high-impact documentaries, insightful discussions and social media engagement, NDTV will create a 360-degree awareness campaign to amplify the campaign message.
