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It's the dawn of a new Hyundai.
It’s Hyundai, by the way.
In 2023, you witnessed the dawn of a new Hyundai in the UK and 2024 continues this evolution. Hyundai is a brand transformed in recent years, through innovation, design and leadership in electrification. To usher in a new era we are changing the pronunciation of the brand in the UK, bringing it in line with the global organisation and our Korean heritage.
The campaign raises awareness of the change in an interesting way. The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High ‘N’ Dye Hair Salon, Highland Eye opticians and more. Watch the advert and find out more about the locations below.
Hyundai is a young, innovative and progressive brand which has transformed with great speed. We are proudly Korean with real character and purpose. With this campaign, we want to inject a little humour and personality to our brand which we hope will encourage more people to learn more about Hyundai.
0% APR Available and £2,000 towards your deposit*
IONIQ 5 Advance 63 kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
4.9% APR Representative and £3,000 towards your deposit^
IONIQ 5 Advance 63 kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
*0% APR offer available on retail sales over maximum 36 months with no minimum deposit and £2,000 deposit contribution. Offer applies to IONIQ 5 models excluding IONIQ 5 N. Subject to status. 18s and over. Guarantee may be required. All offers are subject to availability, while stocks last and are only available to private retail customers on new cars purchased, ordered in the UK between 1st July 2025 and 30th September 2025, and sourced through Hyundai Motor UK Ltd or its authorised retailers. 0% APR offer not valid in conjunction with Affinity. Excludes deposit contributions unless stated
^Deposit contribution only available in conjunction with Personal Contract Purchase or Personal Motor Loan. £3,000 deposit contribution applies to IONIQ 5 models excluding IONIQ 5 N. T&Cs apply. Subject to status. 18s and over. Guarantee may be required. All offers are subject to availability, while stocks last and are only available to private retail customers on new cars purchased, ordered in the UK between 1st July 2025 and 30th September 2025, and sourced through Hyundai Motor UK Ltd or its authorised dealers. Deposit contributions are not valid in conjunction with Affinity.
Hyundai Motor UK Ltd is a credit broker and not a lender, and will only make introductions to Hyundai Finance, RH2 9AQ. Hyundai Motor UK Ltd is an appointed representative of Product Partnerships Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN: 626349). Hyundai Motor UK Limited, Birchwood Building, Springfield Drive, Leatherhead, Surrey KT22 7LP.
0% APR Available and £2,000 towards your deposit*
IONIQ 5 Advance 63 kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
4.9% APR Representative and £3,000 towards your deposit^
IONIQ 5 Advance 63 kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
*0% APR offer available on retail sales over maximum 36 months with no minimum deposit and £2,000 deposit contribution. Offer applies to IONIQ 5 models excluding IONIQ 5 N. Subject to status. 18s and over. Guarantee may be required. All offers are subject to availability, while stocks last and are only available to private retail customers on new cars purchased, ordered in the UK between 1st July 2025 and 30th September 2025, and sourced through Hyundai Motor UK Ltd or its authorised retailers. 0% APR offer not valid in conjunction with Affinity. Excludes deposit contributions unless stated
^Deposit contribution only available in conjunction with Personal Contract Purchase or Personal Motor Loan. £3,000 deposit contribution applies to IONIQ 5 models excluding IONIQ 5 N. T&Cs apply. Subject to status. 18s and over. Guarantee may be required. All offers are subject to availability, while stocks last and are only available to private retail customers on new cars purchased, ordered in the UK between 1st July 2025 and 30th September 2025, and sourced through Hyundai Motor UK Ltd or its authorised dealers. Deposit contributions are not valid in conjunction with Affinity.
Hyundai Motor UK Ltd is a credit broker and not a lender, and will only make introductions to Hyundai Finance, RH2 9AQ. Hyundai Motor UK Ltd is an appointed representative of Product Partnerships Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN: 626349). Hyundai Motor UK Limited, Birchwood Building, Springfield Drive, Leatherhead, Surrey KT22 7LP.
Available from £1,499 Advance Payment**
IONIQ 5 Advance 63kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
From £374.44 per month
Plus £4,493.28 initial rental*
IONIQ 5 Ultimate 84 kWh 228 PS RWD
- Head Up Display (HUD)
- Inside Rear View Mirror - Electrochromic and Digital
- Speakers - BOSE Premium Audio - Seven Speakers + One Subwoofer
- Front Seats - Ventilated
- Rear Seats (Outer) - Heated
From £361.95 + VAT per month
Plus £2,171.70 + VAT initial rental*
IONIQ 5 Ultimate 84 kWh 228 PS RWD
- Head Up Display (HUD)
- Inside Rear View Mirror - Electrochromic and Digital
- Speakers - BOSE Premium Audio - Seven Speakers + One Subwoofer
- Front Seats - Ventilated
- Rear Seats (Outer) - Heated