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It's the dawn of a new Hyundai.
It’s Hyundai, by the way.
In 2023, you witnessed the dawn of a new Hyundai in the UK and 2024 continues this evolution. Hyundai is a brand transformed in recent years, through innovation, design and leadership in electrification. To usher in a new era we are changing the pronunciation of the brand in the UK, bringing it in line with the global organisation and our Korean heritage.
The campaign raises awareness of the change in an interesting way. The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High ‘N’ Dye Hair Salon, Highland Eye opticians and more. Watch the advert and find out more about the locations below.
Hyundai is a young, innovative and progressive brand which has transformed with great speed. We are proudly Korean with real character and purpose. With this campaign, we want to inject a little humour and personality to our brand which we hope will encourage more people to learn more about Hyundai.
3.9% APR Representative and £1,500 towards your deposit^
IONIQ 5 Advance 63 kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
^Offer only available in conjunction with Personal Contract Purchase or Personal Motor Loan. Offer applies to IONIQ 5 models excluding IONIQ 5 N. £1,500 deposit contribution. T&Cs apply. Subject to status. 18s and over. Guarantee may be required. All offers are subject to availability, while stocks last and are only available to private retail customers on new cars, ordered in the UK between 01/04/2026 and 30/06/2026, and sourced through Hyundai Motor UK Ltd or its authorised retailers. This offer is not valid in conjunction with Affinity. Hyundai Motor UK Ltd is a credit broker and not a lender, and will only make introductions to Hyundai Finance, RH2 9AQ.
Hyundai Motor UK Ltd is an appointed representative of Product Partnerships Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN: 626349). Hyundai Motor UK Limited, Birchwood Building, Springfield Drive, Leatherhead, Surrey KT22 7LP.
3.9% APR Representative and £1,500 towards your deposit^
IONIQ 5 Advance 63 kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
^Offer only available in conjunction with Personal Contract Purchase or Personal Motor Loan. Offer applies to IONIQ 5 models excluding IONIQ 5 N. £1,500 deposit contribution. T&Cs apply. Subject to status. 18s and over. Guarantee may be required. All offers are subject to availability, while stocks last and are only available to private retail customers on new cars, ordered in the UK between 01/04/2026 and 30/06/2026, and sourced through Hyundai Motor UK Ltd or its authorised retailers. This offer is not valid in conjunction with Affinity. Hyundai Motor UK Ltd is a credit broker and not a lender, and will only make introductions to Hyundai Finance, RH2 9AQ.
Hyundai Motor UK Ltd is an appointed representative of Product Partnerships Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN: 626349). Hyundai Motor UK Limited, Birchwood Building, Springfield Drive, Leatherhead, Surrey KT22 7LP.
Available from £3,499 Advance Payment**
IONIQ 5 Advance 63kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth