- Honours include two ‘Best of Best’ and 14 ‘Winner’ awards.
- Categories include Film & Animation, Interface & User Experience, Spatial Communication, Apps, Advertising, Online, and Digital Solutions.
- Three of the Winners were previously honored at iF Design Award 2021.
Hyundai Motor Company today announced that it won 16 design awards, including two ‘Best of Best’ and 14 ‘Winner’ honours, at the Red Dot Award: Brands & Communication Design 2021, hosted by Germany’s Design Zentrum Nordrhein Westfalen.
Red Dot recognised Hyundai Motor’s new technology campaign ‘Little Big e-Motion’ as Best of Best in the Film & Animation category. The campaign video shows how a minicar equipped with Emotion Adaptive Vehicle Control (EAVC) technology helps young patients go from hospital bed to treatment room. The video also received a silver award from 2021 New York Festival Advertising Award.
Red Dot also recognized ‘Hyundai EV Infotainment System - Jong-e*’ theme design applied to IONIQ 5 as Best of Best in Interface & User Experience, the company’s first win in this category. The system’s Jong-e Graphic User Interface (GUI) offers various interior ambience settings, such as soft, delicate and exuberant color gradients with parametric pixel design elements like those used for IONIQ 5’s exterior lights. The system encapsulates the EV’s eco-friendly concept and Hyundai Motor’s brand identity.
In addition, Hyundai Motor reaffirmed its competitive edge in brand and communication design by earning 14 Winners across seven categories, including Film & Animation, Interface & User Experience, Spatial Communication, Apps, Advertising, Online, and Digital Solutions.
*The word ‘Jong-e’ means ‘paper’ in Korean.