Surfing Australia.

Formed in 1963, Surfing Australia is a national sporting organisation, which aims to guide and promote the development of surfing in Australia.

Surfing Australia work closely with 6 state branches, 235 Boardrider Clubs, 114 surf schools, local councils and schools to deliver grass-roots participation, community and events.

Hyundai Australia is honoured to support the sport from the grassroots to the very top, across four key assets:

The Irukandjis (Open) team.

Hyundai She’s Electric.

Hyundai Australian Boardriders Battle.

Hyundai High Performance Centre.

Hyundai Australian Boardriders Battle.

Hyundai truly appreciates that boardrider clubs are the lifeblood of Australian surfing. For many young boardriders, these clubs provide the first taste of competitive surfing and the beginning of what for some is a lifelong journey.

The Hyundai Australian Boardriders Battle is Australia’s biggest grassroots boardriders event and involves more than 70 of Australia’s best boardrider clubs! Taking place across eight state qualifying rounds, 42 clubs came together at the national final to battle it out to become the 2023/24 Australian champions. Congratulations to the Burleigh Boardrider Club on taking out the title!

Hyundai looks forward to supporting Australia’s next generation of surfers along this journey.


To watch all of the 2024 Hyundai Australian Boardriders Battle highlights, click on the video below:

Hyundai She's Electric:
Powering Potential.
The first all-women's grassroots leaderboard

At Hyundai we believe in progress for humanity. We’re proud to partner with Surfing Australia to give grassroots female athletes a pathway to the top. Hyundai She’s Electric is the first all-women’s leaderboard to unearth breakout talent around the country. After two successful seasons seeing champions Jahly Stokes and Rosie Smart rise to the top, Hyundai She’s Electric will return in October 2024 for its third season!

Female surfers 14 years + from around the country will submit videos of their best waves across 10 weeks, with the top five surfers making Hyundai’s Team Electric. This team will be invited to a 3-day training camp at Surfing Australia’s Hyundai High Performance Centre, national exposure and a cash prize to help support their ongoing surfing endeavors.

From anonymity to ultimate visibility, this long-term platform gives women the chance to be discovered, wherever they surf. One leaderboard, one wave, infinite opportunity.

Learn more

See all four episodes of the 2024 Hyundai She’s Electric Show below:

The Irukandjis:
Australia’s Surfing Team

In July this year, the Irukandjis will take on the world’s best surfers at the 2024 Olympic Games and we’re proud to be presenting partners of the team.

Molly Picklum, Jack Robinson, Tyler Wright and Ethan Ewing will represent Australia and we can’t wait to cheer them on! Make sure you tune into ‘Come to the Edge’ on July 17 on Channel 9 to see the team’s journey to the Olympics and learn more about Teahupo’o - world’s deadliest wave – where they will compete.



Molly Picklum.

We’re excited to welcome Molly Picklum to the Hyundai family as our newest ambassador! 
Molly is a professional surfer, competing in the Championship Tour as part of the World Surf League, and is Australia’s next superstar of the sport. 
In 2024, Molly has had an incredible start to the year where she was runner up in an epic Final at Pipe (Hawaii) where she secured the first ever women’s perfect 10 at Pipeline which was viewed right across the world. Following this result, Molly went on to win at Sunset, going back to back after her 2023 win, and landing her top spot in the world rankings.
We are so proud to be supporting Molly and her WSL + Olympics journey!


Ambassador Laura Enever.

Professional surfer Laura Enever, was born and raised on Sydney’s Northern Beaches. As a 2x World Junior Champion, Australian Champion, and Pro Junior Champion, Laura is considered one of the world’s best surfers.

After Laura fell off the WSL Women’s Tour at the end of 2018, Laura began to pursue some of Australia’s most dangerous waves, including those of the infamous Shipstern Bluff. The film, Undone, released in May of 2020, follows Laura on this year-long journey.

Hyundai High Performance Centre

Hyundai is thrilled to be naming rights sponsor of Surfing Australia’s High Performance Centre. As a leader in future mobility technologies, Hyundai truly values the importance of innovation in benefiting Australians now and in the future. The opportunity to support the HPC and help shape Australia’s next generation of champion surfers through cutting-edge training programs is a perfect fit for Hyundai.

Surfing Australia's High Performance Program runs out of the Hyundai Surfing Australia High Performance Centre and serves as a crucial tool in shaping and progressing the careers of Australia's best professional surfers from grass-roots competition to the world stage and Olympic medals.

Located in northern NSW, the HPC is the only facility of its kind where surfers of all skill levels can access the same coaching services as Australia's best athletes. It offers surf camps, coaching sessions and long term programs with expert coaches and personalised instruction that can be tailored to any level of surfing.

Check it our here

Find out why we're more than just a car company.