The first all women's ABB leaderboard.
At Hyundai we believe in progress for humanity. We’re proud to partner with Surfing Australia to give grassroots female athletes a pathway to the top.
She’s Electric is the first all-women’s leaderboard to unearth breakout talent around the country. Ranking Australian Boardriders Battle performance data, the top five surfers make Hyundai’s Team Electric sponsorship team. Supported with the training and national exposure of athletes.
From anonymity to ultimate visibility, this long-term platform gives women the chance to be discovered, wherever they surf. One leaderboard, one wave, infinite opportunity.
Ambassador Laura Enever.
Professional surfer Laura Enever, was born and raised on Sydney’s Northern Beaches. As a 2x World Junior Champion, Australian Champion, and Pro Junior Champion, Laura is considered one of the world’s best surfers.
After Laura fell off the WSL Women’s Tour at the end of 2018, Laura began to pursue some of Australia’s most dangerous waves, including those of the infamous Shipstern Bluff. The film, Undone, released in May of 2020, follows Laura on this year-long journey.