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A successful partnership since 1999.

At Hyundai , we love football. That’s why we’re teaming up with FIFA again for the FIFA World Cup™, read on to find out more about our longstanding partnership and how we’re joining forces to score the Goal of the Century.

Hyundai banner advertising on the side of a football pitch with the German national team playing.

A shared love for football.

There’s really nothing like the dedicated passion and comradeship in football and the way that football brings fans together from different nations! Over the years, our enthusiasm for football has led to countless partnerships with football clubs, players, and associations around the globe. In turn, these valuable partnerships have helped us to deliver the excitement of the planet's most popular game to football fans around the world. This year, together with FIFA, we’re going one big step further and using the power of football to push us all towards a great goal for our planet!
Four football players fist bumping in the air to celebrate in a stadium

Our shared goal.

This year, together with FIFA, we’re going one big step further and using the power of football to push us all towards a great goal for our planet!

A shared goal for sustainability.

For the past 23 years, Hyundai has been an official automotive partner of FIFA and a top-tier partner. This year, as a partner to make a sustainable FIFA World Cup™, Hyundai is joining FIFA on a shared journey towards building a more sustainable world.
An Argentina national football jersey hanging on a clothesline.

UN Sports for Climate Action Framework.

In 2016, FIFA was the first sports federation to join the UN Sports for Climate Action Framework.
UN Sports for Climate Action Framework
Three female footballers on the pitch wearing Hyundai Goal of the Century jerseys.

Goal of the Century.

This year, Hyundai is launching its Goal of the Century campaign to unite the world for sustainability.
Goal of the century

Sustainable mobility for the FIFA World Cup 2022™.

In our new position as a sustainability partner, we will also be providing a fleet of vehicles for the tournament. In total, we will be providing 592 official vehicles!
  1. Hyundai IONIQ 5 pictured with cheering football fans on their way to the stadium.

    Hyundai vehicles at the FIFA World Cup™.

    We are providing 422 passenger vehicles and 170 commercial vehicles to transport participating member associations, VIPs and event officials during the FIFA World Cup™.

  2. Three Hyundai SUV parked next to each other: Tucson, IONIQ 5 and Kona.

    50% eco-friendly models.

    To show the strength of our commitment to sustainability, 50% of the passenger cars and a proportion of the buses we provide will be eco-friendly models.

  3. Young boy wearing a Hyundai Goal of the Century jersey holding a football.

    Eco-friendly fleet vehicles for better world.

    By providing such a large number of eco-friendly fleet vehicles for a FIFA World Cup™ event, we hope to build the momentum needed for creating a better world.