Hyundai highest-ranked mass market brand in J.D. Power 2023 U.S. Tech Experience Index Study.

25 August, 2023

  • Hyundai Achieved Top Ranking for the Fourth Year in a Row
  • 2023 Palisade Received Emerging Automation Award for Reverse Automatic Emergency Braking Technology
  • 2023 Sonata Received Infotainment and Connectivity Award for Phone-based Digital Key Technology

J.D. Power has named Hyundai as its overall innovation leader for the mass market segment in the 2023 U.S Tech Experience Index (TXI) StudySM. This marks the fourth consecutive year that Hyundai has secured the top position in the U.S. TXI Mass Market Innovation Index rankings.

The 2023 Palisade also received the emerging automation award for reverse automatic emergency braking technology, known at Hyundai as Rear Cross-Traffic Collision-Avoidance Assist (RCCA). In addition, the 2023 Sonata received the infotainment and connectivity award for phone-based Digital Key technology. These awards underscore Hyundai's steadfast commitment to pioneering advancements that redefine the driving experience for consumers nationwide.

“At the core of our product development philosophy lies the principle of delivering innovative solutions tailored to fulfill our customers’ exact needs,” says Ricky Lao, director, product planning, Hyundai Motor North America. “We enhance customer peace of mind by offering cutting-edge advanced driver assistance systems and user-friendly convenience features, showcasing our dedication to prioritising customer safety and overall satisfaction.”

The U.S. TXI provides a single measure that includes both penetration levels of advanced technologies (Market Depth) and consumers assessment of the quality of execution of these advanced technologies across a brand (Excellence in Execution). Both measures are of equal weight - consumers want new technology, but they want it to work well. The TXI Study measures how effectively each automotive brand brings technologies to market, measured on a 1,000-point scale, and analyses 40 technologies, which are divided into four categories: convenience; emerging automation; energy and sustainability; and infotainment and connectivity.

About the J.D. Power U.S. Tech Experience Index (TXI) Study SM

The 2023 U.S. Tech Experience Index (TXI) Study is based on responses from 82,472 owners of new 2023 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2023.

The U.S. TXI Study complements the annual J.D. Power U.S. Initial Quality Study (IQS)SM and the J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) StudySM by measuring how effectively each automotive brand brings new technologies to market. The U.S. TXI Study combines the level of adoption of new technologies for each brand with excellence in execution. The execution measurement examines how much owners like the technologies and how many problems they experience while using them.

For more information about the U.S. Tech Experience Index (TXI) Study, visit: 2023 U.S. Tech Experience Index (TXI) Study | J.D. Power (jdpower.com)